Publishers, don’t forget your real asset is your traffic
As cookies retreat into ad-tech history, publishers are hard at work to extract all the value they can from their first-party data. There is a…
Identity Deep Dive: Q1 2021 Earnings Insights
With the Apple privacy changes happening now (Apple ATT — App Tracking Transparency) and a cookieless future not far beyond (2022), shock waves are being…
Why email newsletters are the unlikely star of 2021
Over the last few months, big players across the industry have been publicly embracing the email newsletter. Facebook announced newsletter tools for independent journalists called the Journalism…
Identity crisis: Media, technology, and data in the next decade
Media shapes experience, both broadly and individually, in ways that no other industry can. It has the power to influence our view of the world…
Publishers have an opportunity to win with the evolving role of identity
In a single blog post back in January, Justin Schuh, Director, Chrome Engineering, served notice that the time is almost up on the use of…
