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IAB Europe: programmatic investment revenues continue to climb, video a key driver

IAB Europe, the leading European-level industry association for digital advertising, has announced the results of its annual ‘Attitudes to Programmatic Advertising 2021 Study’. Now in…

Digital advertising across Europe grew 6.3% in 2020: IAB Europe

Despite the most challenging year on record for anyone in publishing or digital advertising (and other sectors, of course), the European digital advertising market still…

How curated marketplaces are helping boost publisher revenue

Since its inception, programmatic advertising has been constantly developing and has sought to drive efficiencies within the digital advertising landscape. However, technological advancements have come…

Google’s participation in TCF 2.0 could harm publishers

On June 30th, the IAB Europe’s Transparency & Consent Framework (TCF) 2.0 finally arrived, bringing a mixture of welcome changes for publishers and some concerns.…

TCF 2.0: What publishers need to know

In our most recent episode of Publisher’s Corner, Townsend Feehan, CEO of IAB Europe, discusses everything publishers need to know about the upcoming update to the…

What is TCF v2.0 and why should publishers care?

Mark the date: On August 15th, 2020, TCF v1.1 is depleted and we switch over to TCF v2.0. That’s less than one month away. For…

IAB Europe’s post-third party cookie guide: What publishers need to know

IAB Europe, the European industry association for digital advertising, has just released its ‘Guide to the Post-Third-Party Cookie Era’, to prepare brands, agencies and publishers for the post-third-party…

TCF 2.0 has landed – here’s why publishers should take note

Opinion This is good news for end users, advertisers and publishers. In 2018, the EU’s General Data Protection Regulation (GDPR) arrived, sending shockwaves through the…

Video, mobile and native formats set to grow by more than a quarter over 2019

Video, mobile and native formats are all set to make an impact in 2019 as revenues are expected to grow by more than a quarter…

Paywalls for Publishers
A guide to the latest paywall innovations and strategies
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Which way now? Publisher options for the ending of third-party cookies
The very latest identity solutions and data innovations available to publishers
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6 Publishing Technologies that Will Make a Difference to Your Business
Technologies to help you build a broader, audience-focused revenue mix
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How Publishers Can Swap Out The Cookie Jar In 2021
The identity solutions available to publishers as Google sunsets third-party cookies
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50 Ways to Make Media Pay
A comprehensive guide to publisher revenue models
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The Publisher’s Guide to Navigating COVID-19
How publishers are successfully steering a course through the pandemic
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The Publisher’s Guide to eCommerce
Exploring wider opportunities that eCommerce potentially affords publishers
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The Publisher's Guide to eCommerce: Case Studies
How specific publishers are successfully leveraging ecommerce opportunities
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Media Moments 2020
The key moments that have changed the media landscape during a tumultuous year
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Tech Media for the Roaring 2020s and beyond
A few weeks ago, we announced that several ventures I have been involved in over the last eight years were coming together to form Techstrong Group. It makes sense: We believe that several macro factors have fundamentally changed the media landscape, especially for those who serve the IT and technology markets. There is a unique …
Newsletters: The key to COVID news dissemination and why advertisers should care
The rise of the Delta variant in the U.S. has resulted in the CDC once again ramping safety precautions, which means people must keep up with the new— and rapidly changing— health mandates. And the solution to keeping people informed of these changes may just be as simple as email newsletters. A Trusted Source Email …
3 ways publishers can prove their value to marketers using first-party data insights
The internet’s original sin was allowing users to believe that its content is free, when in reality, good content – that informs, entertains and connects us – is generally very expensive to create and is mostly supported by advertisements. Today, publishers are competing with Google, Facebook and other walled gardens for advertising space, but are …