IAB Europe releases its guide to native advertising
IAB Europe, the European-level industry association for the digital advertising and marketing ecosystem, has released its ‘Guide to Native Advertising’ to shed more clarity on…
IAB Europe: programmatic investment revenues continue to climb, video a key driver
IAB Europe, the leading European-level industry association for digital advertising, has announced the results of its annual ‘Attitudes to Programmatic Advertising 2021 Study’. Now in…
Digital advertising across Europe grew 6.3% in 2020: IAB Europe
Despite the most challenging year on record for anyone in publishing or digital advertising (and other sectors, of course), the European digital advertising market still…
How curated marketplaces are helping boost publisher revenue
Since its inception, programmatic advertising has been constantly developing and has sought to drive efficiencies within the digital advertising landscape. However, technological advancements have come…
Google’s participation in TCF 2.0 could harm publishers
On June 30th, the IAB Europe’s Transparency & Consent Framework (TCF) 2.0 finally arrived, bringing a mixture of welcome changes for publishers and some concerns.…
TCF 2.0: What publishers need to know
In our most recent episode of Publisher’s Corner, Townsend Feehan, CEO of IAB Europe, discusses everything publishers need to know about the upcoming update to the…
What is TCF v2.0 and why should publishers care?
Mark the date: On August 15th, 2020, TCF v1.1 is depleted and we switch over to TCF v2.0. That’s less than one month away. For…
IAB Europe’s post-third party cookie guide: What publishers need to know
IAB Europe, the European industry association for digital advertising, has just released its ‘Guide to the Post-Third-Party Cookie Era’, to prepare brands, agencies and publishers for the post-third-party…
TCF 2.0 has landed – here’s why publishers should take note
Opinion This is good news for end users, advertisers and publishers. In 2018, the EU’s General Data Protection Regulation (GDPR) arrived, sending shockwaves through the…
Video, mobile and native formats set to grow by more than a quarter over 2019
Video, mobile and native formats are all set to make an impact in 2019 as revenues are expected to grow by more than a quarter…
Opinion: Minding the GDPR Gap Between Publishing and Advertising
The deadline for GDPR compliance is only weeks away. Come 25th May, website owners that want to deliver personalised content or advertising will need to…
