Google’s participation in TCF 2.0 could harm publishers
On June 30th, the IAB Europe’s Transparency & Consent Framework (TCF) 2.0 finally arrived, bringing a mixture of welcome changes for publishers and some concerns.…
TCF 2.0: What publishers need to know
In our most recent episode of Publisher’s Corner, Townsend Feehan, CEO of IAB Europe, discusses everything publishers need to know about the upcoming update to the…
What is TCF v2.0 and why should publishers care?
Mark the date: On August 15th, 2020, TCF v1.1 is depleted and we switch over to TCF v2.0. That’s less than one month away. For…
IAB Europe’s post-third party cookie guide: What publishers need to know
IAB Europe, the European industry association for digital advertising, has just released its ‘Guide to the Post-Third-Party Cookie Era’, to prepare brands, agencies and publishers for the post-third-party…
TCF 2.0 has landed – here’s why publishers should take note
Opinion This is good news for end users, advertisers and publishers. In 2018, the EU’s General Data Protection Regulation (GDPR) arrived, sending shockwaves through the…
Video, mobile and native formats set to grow by more than a quarter over 2019
Video, mobile and native formats are all set to make an impact in 2019 as revenues are expected to grow by more than a quarter…
Opinion: Minding the GDPR Gap Between Publishing and Advertising
The deadline for GDPR compliance is only weeks away. Come 25th May, website owners that want to deliver personalised content or advertising will need to…