Hearst’s Troy Young on three current trends in the advertising market
Advertising in the magazine industry is challenging right now. Selling media requires brands to differentiate themselves, forcing them to be sharper and more unique in…
How Hearst Newspapers changes its paywall to drive reader loyalty
Hearst Newspapers has replaced its one-size-fits-all paywall with a customizable one. The newspaper group, with 24 daily and 64 weekly papers, including titles such as the…
Latest ABCs: UK women’s weekly mags tumble 11%
The UK’s highest-selling consumer magazine publishers, Hearst and Bauer, were 5% and 3% down respectively in the six months from July to December 2017 according…
