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UK AOP launches Publishing Tech Talk event focusing on best-in-class publisher tools

The Association of Online Publishers (AOP), together with Google and Xandr, have launched an initiative to help publishers learn about new tech solutions, with an…

Can FLoC be rescued with publisher input? Google thinks so but many remain unconvinced

According to Rob Beeler, Founder and CEO of Beeler.Tech which specializes in digital publisher ad monetization, Google is regularly meeting with representatives from approximately 20…

Industry reacts to Google cookie extension

Last Thursday, 26th June, Google announced in a blog post that it will be delaying the phase-out of the third-party cookie in Chrome to 2023…

Google’s scrapping third-party cookies – but targeted advertising will live on

Google has announced plans to stop using tracking cookies on its Chrome browser by 2022, replacing them with a group profiling system in a move…

Google to make ‘significant’ payments to Rupert Murdoch’s News Corp

In a move that could herald the start of a sea-change in relations between Silicon Valley and publishers, Google confirmed yesterday it had inked a…

Google-Facebook duopoly dystopia: Effects on publishers

Google and Facebook’s dominance of the digital advertising market is well documented. Pivotal Research’s Brian Wieser estimated at the end of 2017 that these two companies “accounted…

After Facebook, what’s next? Publishers grapple with traffic fragmentation

Just last year, Parse.ly—a technology company that partners with digital publishers to provide web analytics and audience insights— reported on where audiences came from for…

Digital Publishing Industry Groups Criticize Google Ad Policy

Four publishing trade groups have released a letter addressed to Sundar Pichai, Google CEO, that criticizes the GDPR demands placed on publishers as well as…

Google and GDPR Hand Publishers a Hard Choice

GDPR is a brave new world for everyone who has long “consented” to publishers’ terms as a condition of use. Ironically, however, publishers are now…

Google’s “Talk To Books” might have just changed everything

Last Friday, Google unveiled “Talk To Books,” a new tool which uses semantic search – search based on meaning, rather than mere keywords, and powered by the…

Google to Publishers on GDPR: “Take It or Leave It”

In a blog post a few weeks ago, Google announced how its ad-serving technologies will comply with the EU’s GDPR. In short, Google will control all the…

Facebook’s data crackdown has two winners: Facebook and Google

Advertising industry worries Facebook response to user-privacy crisis will prop up a digital marketing duopoly. Facebook is putting tighter controls on data flowing through its giant…

Google begins to roll out mobile-first indexing

Google has announced that its “mobile-first” indexing of the web is now rolling out after eighteen months of testing and experimentation. Two years ago, Google…

GDPR: Google asks publishers to manage user-data consent for ad targeting in EU

Google is asking publishers in Europe to obtain consent for data use and ad targeting under the new General Data Protection Regulation (GDPR) privacy rules.…

Google rolls out vast pro-publisher initiatives

It’s here. Yesterday Google launched Subscribe with Google – the simple way to subscribe to news publications and maintain access everywhere: websites, apps, even search results.…

Standardising lessons learned from Google’s AMP

Based on what Google has learned from AMP, it now feels ‘ready to take the next step and work to support more instant-loading content not based…

Applying for the Digital News Initiative Innovation Fund? Here’s Google’s advice

The fifth round of Europe’s Google’s Digital News Initiative (DNI) Fund is now open, with applications being accepted until 9 April 2018. The fund aims to support…

Google’s Hangouts Chat offers publishers an alternative to Slack

Google released Hangouts Chat last week, a service that allows users to message each other privately or in groups, and work together on projects collaboratively.…

Publishers race to own voice-assistant ‘skills’ and ‘actions’

The first thing publishers need to do to dip into the world of voice is to learn what ‘skills’ (Amazon) or ‘actions’ (Google) are and…

Google Chrome’s ad blocker comes under fire

Google acted against what it describes as ‘intrusive’ adverts, by launching its integrated ad blocker in its Chrome web browser late last week. How does it work? It’s not…

Paywalls for Publishers
A guide to the latest paywall innovations and strategies
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Which way now? Publisher options for the ending of third-party cookies
The very latest identity solutions and data innovations available to publishers
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6 Publishing Technologies that Will Make a Difference to Your Business
Technologies to help you build a broader, audience-focused revenue mix
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How Publishers Can Swap Out The Cookie Jar In 2021
The identity solutions available to publishers as Google sunsets third-party cookies
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50 Ways to Make Media Pay
A comprehensive guide to publisher revenue models
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The Publisher’s Guide to Navigating COVID-19
How publishers are successfully steering a course through the pandemic
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The Publisher’s Guide to eCommerce
Exploring wider opportunities that eCommerce potentially affords publishers
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The Publisher's Guide to eCommerce: Case Studies
How specific publishers are successfully leveraging ecommerce opportunities
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Media Moments 2020
The key moments that have changed the media landscape during a tumultuous year
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Multimedia content piles pressure on publishers to manage digital assets or lose audience
It is estimated that the global digital asset management market will grow from a value of $1.2 billion in 2018 to $6.9 billion by 2024. This massive growth in demand stems from a truly exponential increase in the number of digital assets being created and deployed, and the need to manage critical assets in an …
Maximizing ad revenue: a checklist for publishers
Maximising ad revenues is part of every publisher’s DNA; their success and survival depend on it. But as advertising technology and the resulting supply chain have grown more convoluted, yield optimisation has become a harder discipline to pull off well. Nonetheless, the publisher tool chest is not empty. Header bidding, which allows publishers to receive …
Publishers are all playing a game of tag: Here’s how to win
Tags are an important element of publisher revenue strategies, being central to monetization, fraud verification, and consent. If tags don’t work together seamlessly, however, they pose a risk to bottom lines. Here’s a closer look at what tags do for publishers and why improving tag management is essential for boosting revenue. What are tags? Tags …