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After Facebook, what’s next? Publishers grapple with traffic fragmentation

Just last year, Parse.ly—a technology company that partners with digital publishers to provide web analytics and audience insights— reported on where audiences came from for…

Google’s “Talk To Books” might have just changed everything

Last Friday, Google unveiled “Talk To Books,” a new tool which uses semantic search – search based on meaning, rather than mere keywords, and powered by the…

Facebook’s data crackdown has two winners: Facebook and Google

Advertising industry worries Facebook response to user-privacy crisis will prop up a digital marketing duopoly. Facebook is putting tighter controls on data flowing through its giant…

Google begins to roll out mobile-first indexing

Google has announced that its “mobile-first” indexing of the web is now rolling out after eighteen months of testing and experimentation. Two years ago, Google…

Google rolls out vast pro-publisher initiatives

It’s here. Yesterday Google launched Subscribe with Google – the simple way to subscribe to news publications and maintain access everywhere: websites, apps, even search results.…

Standardising lessons learned from Google’s AMP

Based on what Google has learned from AMP, it now feels ‘ready to take the next step and work to support more instant-loading content not based…

Applying for the Digital News Initiative Innovation Fund? Here’s Google’s advice

The fifth round of Europe’s Google’s Digital News Initiative (DNI) Fund is now open, with applications being accepted until 9 April 2018. The fund aims to support…

Google’s Hangouts Chat offers publishers an alternative to Slack

Google released Hangouts Chat last week, a service that allows users to message each other privately or in groups, and work together on projects collaboratively.…

Publishers race to own voice-assistant ‘skills’ and ‘actions’

The first thing publishers need to do to dip into the world of voice is to learn what ‘skills’ (Amazon) or ‘actions’ (Google) are and…

Google Chrome’s ad blocker comes under fire

Google acted against what it describes as ‘intrusive’ adverts, by launching its integrated ad blocker in its Chrome web browser late last week. How does it work? It’s not…

Google & OpenX release study showing publishers experience 48% revenue lift through Google Exchange Bidding collaboration

OpenX and Google have announced the results of a year long collaboration with Google’s Exchange Bidding product, a server-to-server technology that enables stronger dynamic competition…

Nobody likes ‘More from around the web’ links: so what can publishers do about it?
A new survey has helped to draw attention to something that most publishers intuitively already know – people really dislike branded ‘More from around the web’ links. It shouldn’t be a surprise to discover that 79% of people surveyed dislike the widgets, or that 73% are aware that these links are often paid for. It …
Every word counts: the science of perfect native copy
Online publishers are caught up in a precarious balancing act – attempting to maximise advertising revenue with one hand, while ensuring a positive user experience with the other. UK digital revenues rose almost 6% last year, spread over an increasing number of channels and platforms. And as media consumption fragments, consumers have a virtually limitless …
Independent publishers call for public support to tackle ‘unequal’ relationship with platforms
Opinion Feature We are at a turning point for journalism in the UK. The digital revolution has allowed new publishers to enter the market, but they will struggle to grow without public support. The Cairncross Review was set up by the Government to report on the sustainability of high-quality journalism in the UK by examining …