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After Facebook, what’s next? Publishers grapple with traffic fragmentation

Just last year, Parse.ly—a technology company that partners with digital publishers to provide web analytics and audience insights— reported on where audiences came from for…

Google’s “Talk To Books” might have just changed everything

Last Friday, Google unveiled “Talk To Books,” a new tool which uses semantic search – search based on meaning, rather than mere keywords, and powered by the…

Facebook’s data crackdown has two winners: Facebook and Google

Advertising industry worries Facebook response to user-privacy crisis will prop up a digital marketing duopoly. Facebook is putting tighter controls on data flowing through its giant…

Google begins to roll out mobile-first indexing

Google has announced that its “mobile-first” indexing of the web is now rolling out after eighteen months of testing and experimentation. Two years ago, Google…

Google rolls out vast pro-publisher initiatives

It’s here. Yesterday Google launched Subscribe with Google – the simple way to subscribe to news publications and maintain access everywhere: websites, apps, even search results.…

Standardising lessons learned from Google’s AMP

Based on what Google has learned from AMP, it now feels ‘ready to take the next step and work to support more instant-loading content not based…

Applying for the Digital News Initiative Innovation Fund? Here’s Google’s advice

The fifth round of Europe’s Google’s Digital News Initiative (DNI) Fund is now open, with applications being accepted until 9 April 2018. The fund aims to support…

Google’s Hangouts Chat offers publishers an alternative to Slack

Google released Hangouts Chat last week, a service that allows users to message each other privately or in groups, and work together on projects collaboratively.…

Publishers race to own voice-assistant ‘skills’ and ‘actions’

The first thing publishers need to do to dip into the world of voice is to learn what ‘skills’ (Amazon) or ‘actions’ (Google) are and…

Google Chrome’s ad blocker comes under fire

Google acted against what it describes as ‘intrusive’ adverts, by launching its integrated ad blocker in its Chrome web browser late last week. How does it work? It’s not…

Google & OpenX release study showing publishers experience 48% revenue lift through Google Exchange Bidding collaboration

OpenX and Google have announced the results of a year long collaboration with Google’s Exchange Bidding product, a server-to-server technology that enables stronger dynamic competition…

Ads.txt errors – here’s what the data says
Adoption of Ads.txt by publishers has grown quickly over the last six months. While many publishers view this as a nuisance, they are deploying an increasing number of ad buys, and are adopting Ads.txt files to whitelist demand sources for individual campaigns. As implementation increases, what does the data show about management and upkeep of these seemingly simple …
How publishers can drive up traffic using Flipboard
The ever-growing threat of a simple algorithm change to Facebook or Google continues to loom over publishers, but Parse.ly’s latest traffic report has a few solutions to that issue. Aptly termed “The Authority Report,” Parse.ly’s report analyzed 8 billion page views for 1 million articles in its network for the months of April and May 2018. While …
Magnetic – Putting Trust in Context
The first use of the term “post-truth” can be found in the late Serbian-American playwright Steve Tesich’s 1992 essay ‘The Nation’ – but it wasn’t until over two decades later that we adopted the phrase into our daily lives. Driven by a combination of the 24-hour news cycle, false balance in news reporting, the increasing …