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After Facebook, what’s next? Publishers grapple with traffic fragmentation

Just last year, Parse.ly—a technology company that partners with digital publishers to provide web analytics and audience insights— reported on where audiences came from for…

Google’s “Talk To Books” might have just changed everything

Last Friday, Google unveiled “Talk To Books,” a new tool which uses semantic search – search based on meaning, rather than mere keywords, and powered by the…

Facebook’s data crackdown has two winners: Facebook and Google

Advertising industry worries Facebook response to user-privacy crisis will prop up a digital marketing duopoly. Facebook is putting tighter controls on data flowing through its giant…

Google begins to roll out mobile-first indexing

Google has announced that its “mobile-first” indexing of the web is now rolling out after eighteen months of testing and experimentation. Two years ago, Google…

Google rolls out vast pro-publisher initiatives

It’s here. Yesterday Google launched Subscribe with Google – the simple way to subscribe to news publications and maintain access everywhere: websites, apps, even search results.…

Standardising lessons learned from Google’s AMP

Based on what Google has learned from AMP, it now feels ‘ready to take the next step and work to support more instant-loading content not based…

Applying for the Digital News Initiative Innovation Fund? Here’s Google’s advice

The fifth round of Europe’s Google’s Digital News Initiative (DNI) Fund is now open, with applications being accepted until 9 April 2018. The fund aims to support…

Google’s Hangouts Chat offers publishers an alternative to Slack

Google released Hangouts Chat last week, a service that allows users to message each other privately or in groups, and work together on projects collaboratively.…

Publishers race to own voice-assistant ‘skills’ and ‘actions’

The first thing publishers need to do to dip into the world of voice is to learn what ‘skills’ (Amazon) or ‘actions’ (Google) are and…

Google Chrome’s ad blocker comes under fire

Google acted against what it describes as ‘intrusive’ adverts, by launching its integrated ad blocker in its Chrome web browser late last week. How does it work? It’s not…

Google & OpenX release study showing publishers experience 48% revenue lift through Google Exchange Bidding collaboration

OpenX and Google have announced the results of a year long collaboration with Google’s Exchange Bidding product, a server-to-server technology that enables stronger dynamic competition…

How Publishers Can Succeed In The Social Video Space
It’s widely recognised that younger audiences are spending far less time with traditional media in favour of digital media – and specifically social – which continues to dominate throughout the media landscape. For publishers, the time is ripe to adapt to suit their audiences’ new habits. By capitalising on the latest consumption trends, publishers can reclaim …
View From The Buy Side: Mobile Advertising
In 2018 people in the UK will spend an average of 2 hours and 7 minutes every day on mobile devices compared to 1 hour 56 minutes on desktops and laptops, according to eMarketer. Unsurprisingly, advertising budgets are following consumers’ eyeballs with more than half of all digital ad spend going on mobile ads. There …
Top 5 Programmatic Problems For Brands
Programmatic advertising accounts for 79% of all UK digital display ad spending (£3.39 billion out of £4.29 billion), and that share will reach 85% by 2019, according to eMarketer – for many publishers, it’s a significant and growing source of revenue. Increasingly, however, we’re seeing more and more questions being asked about the efficiencies of …