Industry reacts to Google cookie extension
Last Thursday, 26th June, Google announced in a blog post that it will be delaying the phase-out of the third-party cookie in Chrome to 2023…
Google’s scrapping third-party cookies – but targeted advertising will live on
Google has announced plans to stop using tracking cookies on its Chrome browser by 2022, replacing them with a group profiling system in a move…
Google to make ‘significant’ payments to Rupert Murdoch’s News Corp
In a move that could herald the start of a sea-change in relations between Silicon Valley and publishers, Google confirmed yesterday it had inked a…
Google-Facebook duopoly dystopia: Effects on publishers
Google and Facebook’s dominance of the digital advertising market is well documented. Pivotal Research’s Brian Wieser estimated at the end of 2017 that these two companies “accounted…
After Facebook, what’s next? Publishers grapple with traffic fragmentation
Just last year, Parse.ly—a technology company that partners with digital publishers to provide web analytics and audience insights— reported on where audiences came from for…
Digital Publishing Industry Groups Criticize Google Ad Policy
Four publishing trade groups have released a letter addressed to Sundar Pichai, Google CEO, that criticizes the GDPR demands placed on publishers as well as…
Google and GDPR Hand Publishers a Hard Choice
GDPR is a brave new world for everyone who has long “consented” to publishers’ terms as a condition of use. Ironically, however, publishers are now…
Google’s “Talk To Books” might have just changed everything
Last Friday, Google unveiled “Talk To Books,” a new tool which uses semantic search – search based on meaning, rather than mere keywords, and powered by the…
Google to Publishers on GDPR: “Take It or Leave It”
In a blog post a few weeks ago, Google announced how its ad-serving technologies will comply with the EU’s GDPR. In short, Google will control all the…
Facebook’s data crackdown has two winners: Facebook and Google
Advertising industry worries Facebook response to user-privacy crisis will prop up a digital marketing duopoly. Facebook is putting tighter controls on data flowing through its giant…
Google begins to roll out mobile-first indexing
Google has announced that its “mobile-first” indexing of the web is now rolling out after eighteen months of testing and experimentation. Two years ago, Google…
GDPR: Google asks publishers to manage user-data consent for ad targeting in EU
Google is asking publishers in Europe to obtain consent for data use and ad targeting under the new General Data Protection Regulation (GDPR) privacy rules.…
Google rolls out vast pro-publisher initiatives
It’s here. Yesterday Google launched Subscribe with Google – the simple way to subscribe to news publications and maintain access everywhere: websites, apps, even search results.…
Standardising lessons learned from Google’s AMP
Based on what Google has learned from AMP, it now feels ‘ready to take the next step and work to support more instant-loading content not based…
Applying for the Digital News Initiative Innovation Fund? Here’s Google’s advice
The fifth round of Europe’s Google’s Digital News Initiative (DNI) Fund is now open, with applications being accepted until 9 April 2018. The fund aims to support…
Google’s Hangouts Chat offers publishers an alternative to Slack
Google released Hangouts Chat last week, a service that allows users to message each other privately or in groups, and work together on projects collaboratively.…
Publishers race to own voice-assistant ‘skills’ and ‘actions’
The first thing publishers need to do to dip into the world of voice is to learn what ‘skills’ (Amazon) or ‘actions’ (Google) are and…
Google Chrome’s ad blocker comes under fire
Google acted against what it describes as ‘intrusive’ adverts, by launching its integrated ad blocker in its Chrome web browser late last week. How does it work? It’s not…
Google & OpenX release study showing publishers experience 48% revenue lift through Google Exchange Bidding collaboration
OpenX and Google have announced the results of a year long collaboration with Google’s Exchange Bidding product, a server-to-server technology that enables stronger dynamic competition…
Google and Facebook make up less than 5 percent of publishers’ digital revenue
Google and Facebook are the biggest tech companies in terms of advertising and biggest traffic sources for publishers, but they still only account for less…
