The publishers’ guide to navigating the cookieless future
If we’ve learned anything by now, it’s that the cookie conundrum is a tough one to crack. In the years following its much-publicised declaration to…
Two truths and a lie: Helping publishers prepare for the cookie’s collapse
Google Chrome’s decision to remove support for third-party cookies, now scheduled for the end of 2023, threw the digital ecosystem into a state of uncertainty.…
Can FLoC be rescued with publisher input? Google thinks so but many remain unconvinced
According to Rob Beeler, Founder and CEO of Beeler.Tech which specializes in digital publisher ad monetization, Google is regularly meeting with representatives from approximately 20…
