How publishers can amplify ad revenues with AMP
AMP is already five years old, but there is still some apathy among publishers towards adopting the framework. This reluctance means many are missing out…
Is it time for publishers to take another look at Accelerated Mobile Pages? Yes
With a mobile-first index now a reality and a January 2018 announcement from Google about how page speed will be a stronger ranking factor on mobile searches from July…
Five big movers of mobile traffic in 2017
Parse.ly network data shows that on average over 65% of traffic to publisher and brand sites in 2017 was “pure mobile.” Now, nearing the end of Q1…
Google’s new AMP Stories bring Snapchat-like content to mobile web
Starting this week, publishers will be able to try out a developer preview of AMP stories, which feature swipeable slides of text, photos, graphics and…
Publishers are pleasantly surprised by Google AMP traffic
If some publishers are cooling on Facebook Instant Articles, they’re becoming hot and heavy with Google AMP, the search engine’s answer to Instant Articles. In February,…
