“29% fall in the similarity of media habits”: Consumers’ media usage drops and diverges
A new IPA report shows that the commercial media usage of UK consumers is continuing to decline, equating to a 15% decrease over seven years.…
“You have only 3 seconds to capture attention”: The News Movement’s secret to engaging Gen Z
Seemingly out of nowhere, The News Movement has created a disruptive media brand targeting young audiences as well as partnering with global media organizations like…
How publishers can appeal to Gen Z
Gen Z is a generation that uses smartphones for everything, loves TikTok, and is used to influencers, sponsored content and native advertising After a decade…
How Gen Z consume media: “It’s Snapchat first, second and third”
Opinion Gen Z are one of the first generations born to have grown up using social media. Myself being a part of this generation, aged…
