Video, audio, and gaming are all areas publishers need to explore and diversify into as economic storm clouds gather, says Lucy Zakrzewska, Director of Supply…
TL;DR: Publishers have historically considered one ad tech partner as one revenue opportunity. Today, publishers want partners who can offer access to multiple revenue streams…
While the pandemic may have inadvertently caused an explosion both in gaming and online video consumption, both trends look set to continue in 2022 and beyond. More…