How publishers can make sense of the fragmented first-party ID landscape
While it’s always better to have options, too much choice can drive confusion. In the race to find an alternative to third-party cookies, publishers and…
There’s no ‘magic bullet’ solution to the identity crisis: Why a multi-pronged response is required
The gradual loss of third-party cookies has been leading debates amongst the industry for what feels like forever. And with Google delaying the removal of…
Adoption of first-party IDs is nearing third-party cookie volumes for publishers
Adform, the global integrated advertising platform, has released data showing how an overwhelming majority of publishers in key European markets are now passing first-party IDs…
