How SHE Media extends the use of first-party data to eCommerce and branded content
TL;DR: SHE Media explains how it uses first-party data to build cohorts based on purchase intent, deliver insights to advertisers from its branded content and…
Publisher challenges using first-party data are everyone’s problem
The digital media space is experiencing a reversal of its usual order. Typically, what matters to advertisers is seen as equally vital for publishers. Currently,…
“A clear publisher trend”: Rivals Autovia and Haymarket Automotive join forces to pool first-party audience data
“In a world where third-party data is disappearing, first-party data is the new media currency.” Two of Britain’s leading automotive publishers – Autovia, the publisher…
