First-party data delivers 65% higher brand uplift for the Guardian — this was one of the headlines stats revealed at Permutive’s recent Make Possible event, The future…
Marketers and advertisers are set to lose huge pools of data that help them build their data-driven marketing strategies. But there are opportunities among the…
It’s been a tough twelve months for magazines and journals many of which are desperate to generate more revenue. One major concern is Google’s intention…
Last month Penske Media, which owns Hollywood Reporter, Billboard and Vibe, announced a new data services division called Atlas Data Studio that creates first-party data…
2020 threw a new level of challenges at the advertising industry. A pandemic, politically charged social and cultural unrest, and a pending loss of identity…
Publishers weren’t the only ones facing paradoxes in 2020; while lockdown sparked record online interaction and the highest content consumption growth since 2014, the pandemic-induced…
On the surface, the ongoing COVID-19 pandemic should be giving local news publishers a boost. Ofcom statistics from the beginning of October reveal 88% of…
OPINION Last year it was estimated that the top walled garden ad-buying platforms – Google Ads, Display and Video 360 (Google’s DSP), Facebook’s Audience Network…