Publisher Monetisation Strategies: Plus Ça Change, Plus C’est La Même Chose
The more things change, the more they stay the same. The French aphorism may be nearly 200 years old, but it still has resonance today…
3 ways publishers can prove their value to marketers using first-party data insights
The internet’s original sin was allowing users to believe that its content is free, when in reality, good content – that informs, entertains and connects…
Maximize publisher revenue streams with a first-party data strategy
If the pandemic taught us anything, it’s that flexibility is key across both work and life. For digital publishers, the simultaneous drop in digital advertising…
Publishers know they must prepare for the cookieless future: Here’s how to do it
While Google has extended the expiration date of cookies in Chrome, the market realities that got us here — such as consumer privacy concerns, a…
‘A journey we’re on with our readers’: How Reach is tackling the post-cookie future
In January of this year, Google’s cookie announcement prompted WNIP to explore the implications for the publishing industry, which we presented in our report, How…
The third-party cookie expiry date is extended, but publisher challenges remain
Google’s temporary reprieve for the third-party cookie has added 18 additional months to the clock for digital publishers looking for alternatives. Focus has predominantly fallen…
Publishers: Are you ready for the first-party future?
Last month, Google announced a delay for third-party cookie deprecation on its Chrome browser until the end of 2023. Despite this delay, using cookieless solutions…
Advertisers are proactively requesting publishers’ first-party data
Google has pushed back the timeline for Chrome’s depreciation of third-party cookies but it doesn’t affect the size of the challenge that publishers are facing.…
The anonymous web: How publishers can identify anonymous website visitors
Digital publishers are being haunted. They’re being haunted by the prospect of “ghost” web users who surf onto their sites and leave no trace. Without…
Industry reacts to Google cookie extension
Last Thursday, 26th June, Google announced in a blog post that it will be delaying the phase-out of the third-party cookie in Chrome to 2023…
Identity Deep Dive: Q1 2021 Earnings Insights
With the Apple privacy changes happening now (Apple ATT — App Tracking Transparency) and a cookieless future not far beyond (2022), shock waves are being…
Publishers’ first-party data has a positive impact on brand metrics
First-party data delivers 65% higher brand uplift for the Guardian — this was one of the headlines stats revealed at Permutive’s recent Make Possible event, The future…
Why publisher first-party data is a privacy-safe solution for brands
Marketers and advertisers are set to lose huge pools of data that help them build their data-driven marketing strategies. But there are opportunities among the…
As the third-party cookie crumbles, is first-party data the key to successful publishing?
It’s been a tough twelve months for magazines and journals many of which are desperate to generate more revenue. One major concern is Google’s intention…
How a small publisher used first-party data to scale its reach 50x
Last month Penske Media, which owns Hollywood Reporter, Billboard and Vibe, announced a new data services division called Atlas Data Studio that creates first-party data…
Publisher strategies for navigating the programmatic future
2020 threw a new level of challenges at the advertising industry. A pandemic, politically charged social and cultural unrest, and a pending loss of identity…
Lessons from lockdown: what key learnings can publishers harness to move forward?
Publishers weren’t the only ones facing paradoxes in 2020; while lockdown sparked record online interaction and the highest content consumption growth since 2014, the pandemic-induced…
Identity crisis: Media, technology, and data in the next decade
Media shapes experience, both broadly and individually, in ways that no other industry can. It has the power to influence our view of the world…
Local publisher co-operative 1XL is using data enrichment to succeed during the pandemic
On the surface, the ongoing COVID-19 pandemic should be giving local news publishers a boost. Ofcom statistics from the beginning of October reveal 88% of…
Harnessing first-party data: Lessons from Immediate Media and JPI Media
In our most recent episode of Publishers’ Corner, Matt Rance of Immediate Media and Jade Power of JPI Media break down how they are leveraging their…
