Publishers need to look beyond the SSP and think end-to-end
The digital media marketplace of the future will be built on strong, transparent relationships throughout the ecosystem. Prompted by new data privacy laws, plus new…
How publishers can prepare for the third-party cookie phaseout
It’s never been more critical for publishers to take control of their first-party data and customer relationships The death knell for third-party data was sounded…
“Moving from keywords to an audience-led, first-party solution”: How Bauer is disrupting the way its media is bought and sold
As the era of third-party data ends, Bauer Media is changing the way its media is sold. For the last 10 years, it has sold…
88% of publishers believe selling direct will become more important
In a major survey covering over 600 senior decision-makers in publishing and advertising worldwide, DoubleVerify – the digital media measurement, data, and analytics platform – has…
What publishers can expect in 2022: Adverity
From a third lockdown, to postponed sporting events and the threat of one more canceled Christmas, 2021 was another rollercoaster year. As a result, customer-centric…
A silver lining for publishers and brands with attribution
Apple’s decision last year to add privacy features to its IOS 14.5 browser, and force iPhone app users to opt into tracking them, continues to…
6 publishing technologies that will make a difference to your business: Report
What’s New in Publishing is proud to present 6 publishing technologies that will make a difference to your business, a special insight report sponsored by Sovrn and written…
Paywalls for Publishers: Report Download
What’s New in Publishing is proud to present Paywalls for Publishers, a special insight report sponsored by Sovrn and written by respected media journalist, Faisal…
Which way now? Publisher options for the ending of third-party cookies
What’s New in Publishing is proud to present Which Way now? Publisher options for the ending of third-party cookies a special insight report sponsored by Sovrn and written…
Publisher Monetisation Strategies: Plus Ça Change, Plus C’est La Même Chose
The more things change, the more they stay the same. The French aphorism may be nearly 200 years old, but it still has resonance today…
3 ways publishers can prove their value to marketers using first-party data insights
The internet’s original sin was allowing users to believe that its content is free, when in reality, good content – that informs, entertains and connects…
Maximize publisher revenue streams with a first-party data strategy
If the pandemic taught us anything, it’s that flexibility is key across both work and life. For digital publishers, the simultaneous drop in digital advertising…
Publishers know they must prepare for the cookieless future: Here’s how to do it
While Google has extended the expiration date of cookies in Chrome, the market realities that got us here — such as consumer privacy concerns, a…
‘A journey we’re on with our readers’: How Reach is tackling the post-cookie future
In January of this year, Google’s cookie announcement prompted WNIP to explore the implications for the publishing industry, which we presented in our report, How…
The third-party cookie expiry date is extended, but publisher challenges remain
Google’s temporary reprieve for the third-party cookie has added 18 additional months to the clock for digital publishers looking for alternatives. Focus has predominantly fallen…
Publishers: Are you ready for the first-party future?
Last month, Google announced a delay for third-party cookie deprecation on its Chrome browser until the end of 2023. Despite this delay, using cookieless solutions…
Advertisers are proactively requesting publishers’ first-party data
Google has pushed back the timeline for Chrome’s depreciation of third-party cookies but it doesn’t affect the size of the challenge that publishers are facing.…
The anonymous web: How publishers can identify anonymous website visitors
Digital publishers are being haunted. They’re being haunted by the prospect of “ghost” web users who surf onto their sites and leave no trace. Without…
Industry reacts to Google cookie extension
Last Thursday, 26th June, Google announced in a blog post that it will be delaying the phase-out of the third-party cookie in Chrome to 2023…
Identity Deep Dive: Q1 2021 Earnings Insights
With the Apple privacy changes happening now (Apple ATT — App Tracking Transparency) and a cookieless future not far beyond (2022), shock waves are being…
