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How Penske Media achieved 100% addressability with first-party data: Case study

Widespread changes to consumer privacy and data sharing are creating ripple effects throughout the ad industry. For Penske Media Corporation, owner of iconic brands that…

Now is a testing time for a post-cookie world

While the sunsetting of third-party cookies has been pushed back (yet again) to the tail end of 2024, publishers must use this opportunity to test…

Time for publishers to surf the privacy-first wave

In Q3 2024, Chrome will phase out its support for third-party cookies over a two-month period. Now is the time for publishers to test out…

How publishers can put first-party data to work using newsletters

An email newsletter program not only helps with distributing content. It’s also a valuable means of gathering first-party data, which can then be used for…

Data in advertising: How can publishers retain user trust?

As more users expect transparency, control, and choice over how their data is used, how can publishers build consumer trust, protect user privacy, and create…

“With challenge comes opportunity”: Future Plc announces 36% revenue growth YoY

Future has announced its Full Year results for 2022, highlighting strong growth both in the U.S. and UK, its primary markets. However, macroeconomic headwinds are…

The opt-out consumer: The impact of user consent on advertising and publishing

Despite Google’s decision to push back the deprecation of third-party cookies by another year, the data and consent landscape is transforming in real time. Husna…

3 steps publishers must take to maximize first-party data

If and when third-party cookies finally go away, it is critical that advertisers and publishers bring these capabilities in-house. However, all this first-party data needs…

Why audience experience should be a publisher’s top priority in a cookieless future

Cookieless identity solutions far outperform their predecessors in measurement potential and audience visibility, with some publishers already seeing a significant CPM uplift using cookieless identity…

Will the privacy-first web drive more collaboration in the media industry?

TL;DR: Uniting DMPs and supply-side platforms (SSPs) facilitates direct connections between buyers and sellers, enhancing the media and data capabilities of both platforms for the…

As buyers move closer to the sell-side, publishers have an opportunity to deliver new value

TL;DR: Publishers have suffered far too long from giving away control to the Big Tech giants and, at such an early stage in the addressability…

Publishers need to look beyond the SSP and think end-to-end

The digital media marketplace of the future will be built on strong, transparent relationships throughout the ecosystem. Prompted by new data privacy laws, plus new…

How publishers can prepare for the third-party cookie phaseout

It’s never been more critical for publishers to take control of their first-party data and customer relationships The death knell for third-party data was sounded…

“Moving from keywords to an audience-led, first-party solution”: How Bauer is disrupting the way its media is bought and sold

As the era of third-party data ends, Bauer Media is changing the way its media is sold. For the last 10 years, it has sold…

Media Moments 2022
The biggest shifts this year, and how publishers can prepare for what is likely to be another challenging twelve months ahead
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eCommerce in Publishing 2022: Report Download
A comprehensive guide to the eCommerce opportunities available for publishers
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Media Moments 2021
The key moments that have changed the media landscape during a transformative year
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50 Ways to Make Media Pay 2021 edition, fully updated
A comprehensive guide to publisher revenue models
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Paywalls for Publishers
A guide to the latest paywall innovations and strategies
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Which way now? Publisher options for the ending of third-party cookies
The very latest identity solutions and data innovations available to publishers
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6 Publishing Technologies that Will Make a Difference to Your Business
Technologies to help you build a broader, audience-focused revenue mix
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How Publishers Can Swap Out The Cookie Jar In 2021
The identity solutions available to publishers as Google sunsets third-party cookies
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The Publisher’s Guide to Navigating COVID-19
How publishers are successfully steering a course through the pandemic
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The Publisher’s Guide to eCommerce
Exploring wider opportunities that eCommerce potentially affords publishers
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The Publisher's Guide to eCommerce: Case Studies
How specific publishers are successfully leveraging ecommerce opportunities
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Media Moments 2020
The key moments that have changed the media landscape during a tumultuous year
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Power dynamics in the creator economy: Social media platforms and creators
Dan Weinstein, Co-CEO & Co-Founder of Underscore Talent, outlines how becoming a creator takes persistence and dedication, but once a loyal audience is built up, power swings away from the platforms back to its natural home – the creator. Within the creator economy, the question arises: which entity holds the true power, creators or social media …
Inside the judging room: What can we learn about the future of digital publishing?
A peek inside the AOP Digital Publishing Awards judging room shows that publishers are becoming faster, smarter, and more creative in their strategies – and that quality journalism is alive and well in the UK. The AOP Digital Publishing Award entries never fail to showcase how many strides the sector has taken. Even in twelve …
Head of Newsletters at the FT, Sarah Ebner, on using newsletters to build communities
The Financial Times is one of the key email newsletter innovators, publishing over thirty-six newsletters (some as individual product offerings). Sarah Ebner, Head of Newsletters at the FT, and previously of the Daily Telegraph, explains how email newsletters can build and maintain communities. Although there has been plenty of talk of a renaissance in email …