“Fewer, Bigger, Better Ads”: FIPP World Media Congress – Snap highlights, Day 2
Day Two started with Florian Elder of Politico taking to the Congress Stage to talk about political and economic trends, especially how the world is…
FIPP World Congress 2022: “Every time you request data, you need to give something back in return”
Driving first-party data is a top priority for publishers, and has become particularly crucial as revenue-enabling third-party cookies disappear in 2023. At the introductory session…
