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The Financial Times is using gamification to boost subscriber engagement
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Podcasts: How the Financial Times is using storytelling for subscriber growth
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Embrace tech, boycott Facebook: Financial Times charts its course to a million paying subscribers
The Financial Times marked 130 years in 2018, with a paying readership of more than 930,000, three-quarters of which are digital subscriptions. It was also…
Journalism as a theatre performance: The Financial Times experiment
In an era of severe attention deficiency—when people have, quite literally, shorter attention spans than a goldfish—engaging audiences has been an ongoing struggle for publishers.…
How the Financial Times uses Instagram Stories as a traffic driver
The Financial Times has been steadily cultivating a following of younger, new audiences on Instagram after giving the platform renewed focus in 2016. Since then, it’s…
How the Financial Times fights subscriber churn
The Financial Times knows it’s better if subscribers use its product as much as possible. Its focus on driving that engagement quickly has rippled out…
The Financial Times is using YouTube to boost subscriptions
The FT knows that video plays a role in driving subscriptions: If an anonymous user on FT.com interacts with a video on either the first…
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| Cookie | Duration | Description |
|---|---|---|
| _pndnt | 27 years 4 months 15 days | No description |
| _pnss | 27 years 4 months 15 days | No description |
| _pnvl | 27 years 4 months 15 days | No description |
| _sw_tld_check | session | No description |
| 3e86d53ee8a34d34829fc71c82d80bcfe9049fea2bb84b83930996ff8bdc9fd8 | 1 year | No description |
| at-rand | never | No description available. |
| BIGipCookie | session | No description available. |
| dax_listenerid | 1 year 5 months 22 days | No description |
| DcLcid | 3 months | No description available. |
| E | session | Description unavailable. |
| f | never | No description available. |
| FCCDCF | 12 hours | No description available. |
| idsync-qs | session | No description available. |
| idsync-qs-s | session | No description |
| idsync-ts | session | No description available. |
| idsync-ts-s | session | No description |
| idsync-uuid | session | No description available. |
| idsync-uuid-s | session | No description |
| LD | past | No description |
| loglevel | never | No description available. |
| MONITOR_WEB_ID | 3 months | No description available. |
| msToken | 10 days | No description |
| pushly.user_puuid | 27 years 4 months 15 days | No description |
| R6kq3TV7 | 9 hours | No description |
| rx_ss | 18 hours | No description |
| s_v_web_id | session | No description available. |
| tt_csrf_token | session | No description |
| tt_webid | 1 year | No description available. |
| tt_webid_v2 | 1 year | No description available. |
| ttwid | 1 year | No description available. |
| undefined | never | No description available. |
| uuid-s | 1 month | No description |
| wla42 | 7 days | Description unavailable. |
| wp_ak_osn | 2 months | No description |
| wp_country | 1 hour | No description available. |
| wp_geo | 1 hour | No description |
| xidseq | session | Description unavailable. |
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