Financial Times Archives | What’s New in Publishing

Financial TimesContributor

Head of Newsletters at the FT, Sarah Ebner, on using newsletters to build communities

The Financial Times is one of the key email newsletter innovators, publishing over thirty-six newsletters (some as individual product offerings). Sarah Ebner, Head of Newsletters…

Harnessing media innovation to drive business growth

The media industry has talked about innovating for years but it took a global crisis to teach us an important lesson: urgency spurs innovation. So…

The Financial Times is using gamification to boost subscriber engagement

The Financial Times recently launched a new tool that uses gamification principles to keep readers engaged. The tool—Knowledge Builder—that FT initially introduced to 13% of…

Podcasts: How the Financial Times is using storytelling for subscriber growth

The Financial Times has 12 ongoing podcasts of which the FT News podcast has reached a user base of 1 million per month. Its audio…

Embrace tech, boycott Facebook: Financial Times charts its course to a million paying subscribers

The Financial Times marked 130 years in 2018, with a paying readership of more than 930,000, three-quarters of which are digital subscriptions. It was also…

Journalism as a theatre performance: The Financial Times experiment

In an era of severe attention deficiency—when people have, quite literally, shorter attention spans than a goldfish—engaging audiences has been an ongoing struggle for publishers.…

How the Financial Times uses Instagram Stories as a traffic driver

The Financial Times has been steadily cultivating a following of younger, new audiences on Instagram after giving the platform renewed focus in 2016. Since then, it’s…

How the Financial Times fights subscriber churn

The Financial Times knows it’s better if subscribers use its product as much as possible. Its focus on driving that engagement quickly has rippled out…

The Financial Times is using YouTube to boost subscriptions

The FT knows that video plays a role in driving subscriptions: If an anonymous user on FT.com interacts with a video on either the first…

Media Moments 2022
The biggest shifts this year, and how publishers can prepare for what is likely to be another challenging twelve months ahead
Read more
eCommerce in Publishing 2022: Report Download
A comprehensive guide to the eCommerce opportunities available for publishers
Read more
Media Moments 2021
The key moments that have changed the media landscape during a transformative year
Read more
50 Ways to Make Media Pay 2021 edition, fully updated
A comprehensive guide to publisher revenue models
Read more
Paywalls for Publishers
A guide to the latest paywall innovations and strategies
Read more
Which way now? Publisher options for the ending of third-party cookies
The very latest identity solutions and data innovations available to publishers
Read more
6 Publishing Technologies that Will Make a Difference to Your Business
Technologies to help you build a broader, audience-focused revenue mix
Read more
How Publishers Can Swap Out The Cookie Jar In 2021
The identity solutions available to publishers as Google sunsets third-party cookies
Read more
The Publisher’s Guide to Navigating COVID-19
How publishers are successfully steering a course through the pandemic
Read more
The Publisher’s Guide to eCommerce
Exploring wider opportunities that eCommerce potentially affords publishers
Read more
The Publisher's Guide to eCommerce: Case Studies
How specific publishers are successfully leveraging ecommerce opportunities
Read more
Media Moments 2020
The key moments that have changed the media landscape during a tumultuous year
Read more

Power dynamics in the creator economy: Social media platforms and creators
Dan Weinstein, Co-CEO & Co-Founder of Underscore Talent, outlines how becoming a creator takes persistence and dedication, but once a loyal audience is built up, power swings away from the platforms back to its natural home – the creator. Within the creator economy, the question arises: which entity holds the true power, creators or social media …
Inside the judging room: What can we learn about the future of digital publishing?
A peek inside the AOP Digital Publishing Awards judging room shows that publishers are becoming faster, smarter, and more creative in their strategies – and that quality journalism is alive and well in the UK. The AOP Digital Publishing Award entries never fail to showcase how many strides the sector has taken. Even in twelve …
Head of Newsletters at the FT, Sarah Ebner, on using newsletters to build communities
The Financial Times is one of the key email newsletter innovators, publishing over thirty-six newsletters (some as individual product offerings). Sarah Ebner, Head of Newsletters at the FT, and previously of the Daily Telegraph, explains how email newsletters can build and maintain communities. Although there has been plenty of talk of a renaissance in email …