Facebook’s new influencer marketing search tool: good or bad?
With TechCrunch reporting that Facebook are working on a new search tool that allows brands to connect with social media creators – enabling them to…
New data casts doubt on Facebook’s commitment to quality news
Some recent data on the best-performing news brands on Facebook seems to show that high-quality new sources are getting less engagement on Facebook and lower quality sites…
Facebook has begun to rank news organisations by trust, Zuckerberg says
Facebook CEO Mark Zuckerberg said Tuesday that the company has already begun to implement a system that ranks news organizations based on trustworthiness, and promotes…
Key takeaways from Mark Zuckerberg’s Congressional appearance that media professionals should know
In the most high profile chapter in the Cambridge Analytica scandal, Facebook chief executive Mark Zuckerberg was grilled by US lawmakers on Capitol Hill yesterday (April…
Facebook’s data crackdown has two winners: Facebook and Google
Advertising industry worries Facebook response to user-privacy crisis will prop up a digital marketing duopoly. Facebook is putting tighter controls on data flowing through its giant…
Facebook ends experiment to take news out of users’ News Feed
Facebook has ended its Explore News Feed trial which separated publishers’ posts from those of family and friends. The social network ran a test last…
Viral publishers see sharp engagement drops on Facebook
WNIP reported last week how online publisher LittleThings had shut down after Facebook’s algorithm change cut its organic reach by 75 percent. But it’s not the…
Was LittleThings the canary in the coal mine for Facebook-dependent publishers?
The abrupt shutdown following Facebook’s recent algorithm change should make publishers nervous. LittleThings was a digital media startup that began in 2015 which published positive, uplifting…
Decline of organic reach on Facebook is affecting publishers’ branded-content studios
Over the past six months, the amount of money publishers spent to distribute branded content on Facebook has risen dramatically, according to Keywee, a content…
Pinterest, Google, & Instagram big winners as Facebook share of visits falls 8% in 2017
Looking back on 2017, we saw a major tide shift in how sites receive their traffic. After years of strong growth by Social Networks, Search finally…
The Facebook Armageddon
At some point over the past decade, Facebook stopped being a mostly harmless social network filled with baby photos and became one of the most…
Media execs talked about Facebook regulation in private meeting
Media execs have for years gathered together to gripe about Facebook and Google, but increasingly some are discussing a new concept — regulation. In a…
Facebook exits the newsroom: where does that leave publishers?
Facebook made its latest earnings announcement last week on the back of what Mark Zuckerberg dubbed a “hard” but “strong” year for the company. With time…
Google and Facebook make up less than 5 percent of publishers’ digital revenue
Google and Facebook are the biggest tech companies in terms of advertising and biggest traffic sources for publishers, but they still only account for less…
