To boost audience engagement, BBC and Hearst Magazines double down on data
Publishers like the BBC and Hearst Magazines are increasing their focus on data to boost audience engagement. Speaking at News Xchange in Edinburgh recently about…
3 (more) stats that prove how newsletters create community engagement
Often we think of social media as a form of community. But why not email? Interactions with newsletters aren’t visible in the form of likes…
“Reward engagement and loyalty”: With $10 million raised, Scroll bets on upending the currency of publishing
Journalism shouldn’t be driven by clicks. When you visit Scroll for the first time, the message above is softly hammered in. Before you can reach…
Digital subscription strategies: Key insights from over 500 publishers
For news publishers around the world, consumer revenue continues to be a pressing issue. With ad revenue falling year after year and usage of ad…
Why we need a new metric for mobile ad viewability
The issues with ad viewability are well-documented. Research regularly pops up which more often than not unearths cases of fraud, bots and misleading reporting, with…
Viral publishers see sharp engagement drops on Facebook
WNIP reported last week how online publisher LittleThings had shut down after Facebook’s algorithm change cut its organic reach by 75 percent. But it’s not the…
New technologies: Tokabot – the future of engagement?
It’s a tricky word, engagement. Tough to define, even tougher to measure. But for publishers it’s essential and, in today’s disrupted publishing ecosystem, harder than…
