How publishers can put first-party data to work using newsletters
An email newsletter program not only helps with distributing content. It’s also a valuable means of gathering first-party data, which can then be used for…
“Don’t do everything at once”: How The Washington Post builds its products
At the recent WAN-IFRA World News Media Congress 2022, Kat Downs Mulder, Chief Product Officer and Managing Editor of Digital at The Washington Post, outlined…
Reach creates Email Innovation Lab: Partners with Google News Initiative to turbocharge newsletters
“Local news is more important than ever” As Peter Houston wrote in our 2021 Media Moments Report, “The power of email newsletters to drive audience…
Newsletters: The key to COVID news dissemination and why advertisers should care
The rise of the Delta variant in the U.S. has resulted in the CDC once again ramping safety precautions, which means people must keep up…
How publishers need to adapt to Apple iOS 15 email privacy changes
In June, Apple announced iOS 15 email privacy changes that will radically change the email programs of all publishers. According to Apple, Mail Privacy Protection “helps users…
How the largest UK news publisher generated a 32% increase in page views
Reach plc, the largest commercial national and regional news publisher in the UK, has one of the biggest monthly multi-platform audiences in the UK and…
Why email newsletters are the unlikely star of 2021
Over the last few months, big players across the industry have been publicly embracing the email newsletter. Facebook announced newsletter tools for independent journalists called the Journalism…
Email growth tripled in 2020: Campaign Monitor Benchmarks Report
Campaign Monitor, a provider of email marketing software, has released its annual Benchmarks Report showing average performance metrics for over 100 billion emails sent globally…
Chief editor Lauren Indvik on the launch of Vogue Business
Vogue Business is a new product for 2019, designed to help Condé Nast capitalise on the B2B side of the fashion industry. Here, chief editor…
