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Reach creates Email Innovation Lab: Partners with Google News Initiative to turbocharge newsletters

“Local news is more important than ever” As Peter Houston wrote in our 2021 Media Moments Report, “The power of email newsletters to drive audience…

Newsletters: The key to COVID news dissemination and why advertisers should care

The rise of the Delta variant in the U.S. has resulted in the CDC once again ramping safety precautions, which means people must keep up…

How publishers need to adapt to Apple iOS 15 email privacy changes

In June, Apple announced iOS 15 email privacy changes that will radically change the email programs of all publishers. According to Apple, Mail Privacy Protection “helps users…

How the largest UK news publisher generated a 32% increase in page views

Reach plc, the largest commercial national and regional news publisher in the UK, has one of the biggest monthly multi-platform audiences in the UK and…

Why email newsletters are the unlikely star of 2021

Over the last few months, big players across the industry have been publicly embracing the email newsletter. Facebook announced newsletter tools for independent journalists called the Journalism…

Email growth tripled in 2020: Campaign Monitor Benchmarks Report

Campaign Monitor, a provider of email marketing software, has released its annual Benchmarks Report showing average performance metrics for over 100 billion emails sent globally…

Chief editor Lauren Indvik on the launch of Vogue Business

Vogue Business is a new product for 2019, designed to help Condé Nast capitalise on the B2B side of the fashion industry. Here, chief editor…

eCommerce in Publishing 2022: Report Download
A comprehensive guide to the eCommerce opportunities available for publishers
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Media Moments 2021
The key moments that have changed the media landscape during a transformative year
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50 Ways to Make Media Pay 2021 edition, fully updated
A comprehensive guide to publisher revenue models
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Paywalls for Publishers
A guide to the latest paywall innovations and strategies
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Which way now? Publisher options for the ending of third-party cookies
The very latest identity solutions and data innovations available to publishers
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6 Publishing Technologies that Will Make a Difference to Your Business
Technologies to help you build a broader, audience-focused revenue mix
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How Publishers Can Swap Out The Cookie Jar In 2021
The identity solutions available to publishers as Google sunsets third-party cookies
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The Publisher’s Guide to Navigating COVID-19
How publishers are successfully steering a course through the pandemic
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The Publisher’s Guide to eCommerce
Exploring wider opportunities that eCommerce potentially affords publishers
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The Publisher's Guide to eCommerce: Case Studies
How specific publishers are successfully leveraging ecommerce opportunities
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Media Moments 2020
The key moments that have changed the media landscape during a tumultuous year
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Publisher challenges using first-party data are everyone’s problem
The digital media space is experiencing a reversal of its usual order. Typically, what matters to advertisers is seen as equally vital for publishers. Currently, however, sell-side difficulties with harnessing first-party data are creating issues for buyers, particularly as 2022 presents the last chance saloon for finalizing their post-cookie preparations. It’s now widely accepted that …
Publishers: Stop relying on standard content taxonomies
The deprecation of the third-party cookie is forcing publishers to rethink the business models that they’ve been using to monetize their compelling content. Contextual advertising is one approach that is resurging. However, to truly reap the full benefits of today’s contextual advertising, many publishers would be better suited with a custom content taxonomy. Standard taxonomies …
Global UK ad spend bounced back, but the industry is not out of the choppy waters yet
Also, what does it mean for creativity? The disruption we’re facing in 2022 has led many to argue that this year is in fact ‘2020 too’. But whilst we may be experiencing some type of chaotic déjà vu, it’s clear that ad spend growth is not going to repeat the dramatic scenario experienced by UK …