Market uptake for TCF 2.0 strong, but the jury is still out on Google’s involvement
Almost a year ago, IAB Europe, in partnership with IAB Tech Lab, announced the launch of the second iteration of Transparency & Consent Framework (TCF)…
California Consumer Privacy Act (CCPA): Industry reaction
With under a month to go, the California Consumer Privacy Act (CCPA) enforcement is the next milestone in the evolution of the data privacy landscape.…
GDPR one year on: The rising importance of first-party data
Opinion Earlier this month, Google announced they would allow Chrome browser users to block third-party cookies in a privacy-motivated attempt to grant control back to…
GDPR: EU Data Protection Regulation Comes into Force
New European Union rules on data protection have now come into effect. The General Data Protection Regulation (GDPR) gives EU citizens more rights over how…
No One is Ready for GDPR
The General Data Protection Regulation will go into effect on May 25th, and no one is ready — not the companies and not even the…
