Progress in spite of chaos: Cookie-less advertising marches ahead
Following the release of Equativ’s latest Identity Indicator report, Marine Desoutter argues that amidst a deeply fragmented and uncertain landscape, the industry is at last…
The opt-out consumer: The impact of user consent on advertising and publishing
Despite Google’s decision to push back the deprecation of third-party cookies by another year, the data and consent landscape is transforming in real time. Husna…
Publishers’ data challenges for 2023, and how to tackle them
In digital advertising, 2022 has been everything but boring. Namely, from a publisher’s perspective, the data-related challenges are quickly piling up ahead of 2023. Anton…
How can publishers stop cookie deprecation from impacting their revenue?
At the start of 2021, the digital advertising industry had its fair share of challenges to contend with. From the growing scrutiny around data privacy…
Google’s scrapping third-party cookies – but targeted advertising will live on
Google has announced plans to stop using tracking cookies on its Chrome browser by 2022, replacing them with a group profiling system in a move…
Levelling the publisher playing field: Q&A with LiveRamp
It’s been a busy time for LiveRamp, the data connectivity platform focused on ‘the safe and effective use of data’ – the company recently announced…
Market uptake for TCF 2.0 strong, but the jury is still out on Google’s involvement
Almost a year ago, IAB Europe, in partnership with IAB Tech Lab, announced the launch of the second iteration of Transparency & Consent Framework (TCF)…
TCF 2.0: What publishers need to know
In our most recent episode of Publisher’s Corner, Townsend Feehan, CEO of IAB Europe, discusses everything publishers need to know about the upcoming update to the…
What CMP should I use for GDPR and CCPA?
TCF v2.0 is the second iteration of The IAB’s Transparency and Consent Framework (TCF), and ensures GDPR-compliance for the digital advertising industry. This newest version…
Another twist in privacy compliance: What publishers can do to prepare
OPINION It’s no secret that we’re living in a chaotic world right now. The economic impact of COVID-19 has been devastating, and publishers have been…
COVID-19 hasn’t disrupted the CCPA, so what’s next for publishers?
OPINION Certainties might be few in the time of Coronavirus, but data regulation is still one of them. There was a moment when it looked…
How the privacy narrative in display advertising has evolved
Opinion There’s been plenty of press about Google Chrome’s recent announcement that it’ll stop supporting third-party cookies by 2022. This change will bring an end…
Oliver von Wersch on GDPR, consent and digital media
It is now nearly two years since the introduction of GDPR (General Data Protection Regulation). Yet while many publishers have ensured they comply with its…
What does the Google move mean for the industry? The proof is in the cookie.
OPINION In evolutionary terms, we are living in the consumer data era. Google’s plan to phase out support for third-party cookies in Chrome is simply…
CCPA: Ready or not here it comes
Opinion Publishers are reaching the point of data privacy fatigue. When the GDPR landed, most went into red alert and re-directed their energy, and resources,…
Digital publishing and privacy regulation: 4 feature implications to consider
OPINION Since the implementation of the European Union’s General Data Protection Regulation (GDPR) in 2018, the global conversation around data privacy has only gotten louder.…
Key differences between the CCPA and GDPR that publishers need to know
Opinion Digital publishing involves collecting and processing personal data to improve content distribution, targeting and personalization. This data processing may subject publishers to comply with…
Opinion: Data concerns dominated Cannes
This year, Cannes took place at a time where the industry faces a period of significant change around the use of data. As a global…
