The creation of the Cross Industry Programmatic Taskforce earlier this year is a very encouraging and positive step forward. It is great to see parties…
As the Cross Industry Programmatic Taskforce releases a toolkit to reduce online ad spend waste, digital advertising insiders have been responding to the news. The…
The Cross Industry Programmatic Taskforce (the Taskforce), representing UK advertisers, publishers, ad tech vendors and agencies, has today released the first set of outputs to…