contextual video advertising • Media Makers Meet

contextual video advertising

contextual video advertisingContributor

Privacy is trending, contextual is key — even if Google is delaying the inevitable

Given the choice, consumers would rather advertisements not follow them around the internet and be hyper-targeted to their activity. With the help of GDPR, EU…

The MX3 Innovators In Specialist Media Europe (consumer media edition)
How pioneering specialist consumer media publishers across Europe are reinventing business models and diversifying revenue
Read more
Skills, Talent and Recruitment in the Age of AI
The state of skills, talent and recruitment across the media industry, with a special focus on the implications of the emergence of AI.
Read more
Mx3 Leadership Report: Media For Interest-Based Communities
Rich insights on niche audiences and how to successfully engage and monetise them
Read more
HOW TECHNOLOGY WILL SHAPE THE FUTURE OF MEDIA
Key presenters at FIPP Congress 2023 share their views on how technology – especially AI and Web 3.0 – will shape the future of Media
Read more
AI implications on Gen Z audience development
Key insights into how AI is influencing Gen Z’s media habits
Read more
Specialist Media Innovators in Europe
How specialist media businesses are reinventing business models and diversifying revenues
Read more
Key trends from FIPP World Media Congress 2023
Key insights from many of the world's leading publishers
Read more
Innovation in news media and journalism
Innovation – what it is, barriers to implementation and examples of innovation in practice
Read more
AI and the Media
Insights on the consequences of AI for media companies
Read more
Strategies for Navigating an Economic Downturn
Insights from several decision-makers on sustainable strategies for the future
Read more

“The most effective strategy to optimise conversion rates”: How to make a hard paywall dynamic
The Audiencers’ Madeleine White outlines how media organisations can transform their paywall from a rigid, inflexible barrier to one that is far more cognisant of user needs and their potential to subscribe. The end result? More conversions and increased revenue. Making your paywall dynamic means being audience-first, adapting the conversion experience to a user’s profile …
“No niche is too niche as long as you own the community”: Reflections on Mx3 Barcelona
Last month, Mx3 Barcelona took place in the Catalan capital bringing together some of media’s most innovative creators and strategists. In this round up, Will Bailey, Head of Partnerships at 67 Bricks, outlines his five key takeaways from the summit. P.S. The full event report is now available for download here. We’ve been reflecting on …
Google Privacy Sandbox at the Mediaspace.global Leadership Club Global Roundtable, April 17th
Mediaspace.global returns with its next virtual Leadership Club Global Roundtable. The theme? The most popular search query made by industry professionals: Google Privacy Sandbox. Mediaspace, the award-winning platform and leadership community, is hosting its Q1 global virtual roundtable of 2024 on the 17th of April from 3pm (UK timezone). It is dedicated to the strategic and …