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New York Times is experimenting with mobile-specific headlines

After 10 months of A/B testing its headlines seriously, the New York Times has started slicing its audience into finer segments, albeit informally. Last week,…

2020 has transformed brand safety and consumer outreach: Where do we go from here?
2020 was always set to be a transformative year for advertising. From the emergence of CTV to the diminishing focus on third-party cookies, marketers were preparing for significant shifts. However, no one anticipated quite how profoundly our sector would change this year. COVID-19 has rewritten the ad landscape, from the content and platforms consumers use, …
AOP CRUNCH 3.3: Is purpose beyond profit the answer to a healthier ad industry?
OPINION Before COVID-19, balancing purpose with profit was seen by many as an idealistic but unrealistic goal. Now attitudes are starting to change. Huge cultural upheaval is not only showing that long-established social and working norms can be reconfigured, but also driving consumer expectations of purposeful action. Across the digital media space, this sudden shift …
Too big to fail: What the Facebook boycott means for brand safety
“It was the best of times, it was the worst of times.” It seems like Dickens’ quote represents 2020 more than anything. We live in an unprecedented world with a pandemic surrounding us, not just as part of COVID-19, but also as part of the hate speech that keeps rising. Even at the darkest hour, …

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