CreativeX and Meta at Cannes Lions: 5 takeaways for achieving creative excellence at scale
As a group, we marketers don’t agree on much. Should we focus on direct response or brand? Is this a good ad or a bad…
“Addressability and Identity are key themes”: Cannes LIONS, Day 2 round-up
This will be the first Cannes we’ve had where the key theme for publishers will be centred on addressability and identity.Travis Clinger, SVP, Addressability and…
Is Cannes LIONS still relevant? A publisher lowdown
Next week the French Riviera hosts Cannes LIONS 2022, the international festival of creativity widely considered to be the largest worldwide gathering of the advertising…
