How BuzzFeed is solving native advertising’s scale problem
There was a time, earlier this decade, when it seemed that native advertising — the kind embraced by web native publishers like Buzzfeed and Vice…
Traffic buying allegations against Newsweek Media Group highlight complexity of digital ad problem
While the issue of paid and often fraudulent traffic is a known one, this is typically assumed to be a tactic employed by fly-by-night scammers…
