The reason media companies have found success with branded content is because it’s what local businesses want. Over the past three years, the Meta Branded…
“When brands and publishers work together on a branded content programme, they are able to achieve more than either could alone,” says Melanie Deziel, branded…
The UK Professional Publishers Association (PPA) Festival took place at Tobacco Dock in London earlier this month and WNIP wrote a round-up of the event where we…
Over the past six months, the amount of money publishers spent to distribute branded content on Facebook has risen dramatically, according to Keywee, a content…
Founded in 2012, Playbuzz is a leading authoring and distribution platform for publishers, brands and agencies to create engaging content for editorial and commercial use…