Publishers’ first-party data has a positive impact on brand metrics
First-party data delivers 65% higher brand uplift for the Guardian — this was one of the headlines stats revealed at Permutive’s recent Make Possible event, The future…
Publishers may know their worth, but they still need the metrics to prove it
Stop the press! Using newsbrands in campaigns boosts trust: Peter Field’s latest study may have told us something we instinctively knew, but having our assumptions…
