“Net-zero by 2025”: Pressure builds on publishers to prove sustainability or lose ad buyers
Whilst over 130 governments worldwide have agreed to meet Net Zero carbon emissions targets by 2050, as well as employ a Net Zero Workforce, publishers…
“Moving from keywords to an audience-led, first-party solution”: How Bauer is disrupting the way its media is bought and sold
As the era of third-party data ends, Bauer Media is changing the way its media is sold. For the last 10 years, it has sold…
Bauer Media’s Grazia and heat magazines go shoppable using image recognition
Bauer Media, part of the privately-owned Bauer Media Group, has announced a partnership with Phuzion Media, that allows its print titles to become fully interactive and instantly shoppable. The…
Grazia launches The Juggle on Instagram, a new parenting community
Grazia, the Bauer-owned weekly magazine brand aimed at 25-45 yr old women, has launched a new Instagram parenting community entitled The Juggle. As the name…
Lessons from Lockdown: Bauer Media
Timed to coincide with the launch of our free-to-download report entitled, “The Publisher’s Guide to Navigating COVID-19“, WNIP reached out to a number of publishers…
