Three opportunities for publishers, using more relevant data
Every day we’re reminded about the limited resources facing our industry, from the time people have to produce stories to the lack of insights we…
Independent Magazine Publishers: ‘It’s Never Been Easier’
It may seem strange that we are seeing a resurgence in independent magazines in an era where traditional print has never been more unstable. Yet…
Should you design for addiction or for loyalty?
That depends on whether you want users or an audience. With advertising as the primary driver of web revenue, many publishers have chased the click…
Key lessons from The Pool on getting to know your audience
On paper, The Pool goes against everything we think should work in a digital publishing site. It publishes just a few pieces of content, and…
Publishers eye LinkedIn as Facebook’s reliability falters
Publishers who are looking to reduce reliance on Facebook since the social network announced plans to deprioritize news are giving LinkedIn a fresh look. LinkedIn is best…
