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Permutive repositions itself to become a privacy-safe audience platform

Ad tech company Permutive has announced it has evolved from a publisher-only data management platform (DMP) to an Audience Platform that enables premium advertisers and…

Media Moments 2021
The key moments that have changed the media landscape during a transformative year
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50 Ways to Make Media Pay 2021 edition, fully updated
A comprehensive guide to publisher revenue models
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Paywalls for Publishers
A guide to the latest paywall innovations and strategies
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Which way now? Publisher options for the ending of third-party cookies
The very latest identity solutions and data innovations available to publishers
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6 Publishing Technologies that Will Make a Difference to Your Business
Technologies to help you build a broader, audience-focused revenue mix
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How Publishers Can Swap Out The Cookie Jar In 2021
The identity solutions available to publishers as Google sunsets third-party cookies
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The Publisher’s Guide to Navigating COVID-19
How publishers are successfully steering a course through the pandemic
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The Publisher’s Guide to eCommerce
Exploring wider opportunities that eCommerce potentially affords publishers
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The Publisher's Guide to eCommerce: Case Studies
How specific publishers are successfully leveraging ecommerce opportunities
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Media Moments 2020
The key moments that have changed the media landscape during a tumultuous year
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4 lessons for 2022 publisher fundraising campaigns
Ready to take a breather now that you made it through the year-end campaign season? Not so fast. Now is the time to establish an ambitious campaign roadmap for 2022 so you have clear goals and a comprehensive plan to achieve or exceed them next year. Many newsrooms have turned to fundraising from their audiences …
What publishers can expect in 2022: Adverity
From a third lockdown, to postponed sporting events and the threat of one more canceled Christmas, 2021 was another rollercoaster year. As a result, customer-centric businesses will be looking to get the wheels of their marcomms “new year’s resolutions” in motion as 2022 promises to be another bumper year of twists and turns. But it’s …
How can publishers stop cookie deprecation from impacting their revenue?
At the start of 2021, the digital advertising industry had its fair share of challenges to contend with. From the growing scrutiny around data privacy to the ongoing changes caused by the global pandemic, publishers had a lot on their plate. Added to this was one of their biggest to date – Google’s imminent deprecation …

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