How a small publisher used first-party data to scale its reach 50x
Last month Penske Media, which owns Hollywood Reporter, Billboard and Vibe, announced a new data services division called Atlas Data Studio that creates first-party data…
The future of media is actually the future of audiences
Nestlé is pivoting to an audience-first advertising strategy, a move that has seen it ramp up its use of first-party data and lessen its “heavy…
