Calling time on publisher IP theft: an open letter to advertisers and agencies
The Association of Online Publishers (AOP) has published an Open Letter to the digital industry to combat illegal data scraping practices. It accuses unethical tech…
From Fly-bys to Super Fans: Re-thinking your audience development and engagement strategies
At AOP’s first in-person CRUNCH event of 2022, Charlotte Tobitt, UK Editor at Press Gazette, spoke with a panel of industry experts about audiences: how…
Publishers’ business priorities and “readiness to meet the future”: Key AOP survey findings
55% of publishers see subscriptions as the biggest area for revenue growth in the next three years, according to a new AOP study. Other important…
UK: Cross Industry Programmatic Taskforce announces strategy to achieve financial audit transparency for programmatic advertising
The Cross Industry Programmatic Taskforce (the Taskforce), representing UK advertisers, publishers, ad tech vendors and agencies, has today released the first set of outputs to…
How to support and retain diverse talent in the new world of work
The past two years have remodelled the working landscape; 85% of UK adults who are currently homeworking now want a “hybrid” approach going forwards. For…
UK digital publishing revenues up 40% in Q2: AOP and Deloitte
92% of publishers reported positive revenue growth in Q2 92% of publishers reported positive revenue growth in Q2 2021 according to the latest quarterly Digital…
UK AOP launches Publishing Tech Talk event focusing on best-in-class publisher tools
The Association of Online Publishers (AOP), together with Google and Xandr, have launched an initiative to help publishers learn about new tech solutions, with an…
AOP Awards 2021: What are the foundations for quality digital publishing?
As part of the Association of Online Publishers (AOP) Awards 2021, the AOP conducted an in-depth series of interviews with the finalists to tease out the strategies…
How can digital media map out a more purposeful future?
The importance of purpose is now a given. The pandemic has sparked a pivotal shift in wider societal issues and movements, and it’s become clear…
AOP CRUNCH 3.3: Is purpose beyond profit the answer to a healthier ad industry?
OPINION Before COVID-19, balancing purpose with profit was seen by many as an idealistic but unrealistic goal. Now attitudes are starting to change. Huge cultural…
Coronavirus: the catalyst for better collaboration
OPINION Pre-pandemic, publishers were reaping the rewards of collaboration. What began with the Pangaea Alliance quickly became a wider mission to boost joint success, with…
AOP Summit Review, Part 1: “Commerce is the new king, not content”
The AOP (Association of Online Publishers) occupies a unique niche, covering publishers, ad tech providers and brand advertisers alike. It’s a broad church that plays…
