“With challenge comes opportunity”: Future Plc announces 36% revenue growth YoY
Future has announced its Full Year results for 2022, highlighting strong growth both in the U.S. and UK, its primary markets. However, macroeconomic headwinds are…
How publishers can address the identity crisis
Google may have given them a stay of execution until 2023 – but third-party cookies are still facing the chop. Cookie deprecation, privacy regulation and…
The Independent Publishers Alliance (IPA): Next steps
Last month we announced our intention to start The Independent Publishers Alliance (IPA). We, the founders of the IPA, have spent much of our careers…
The New York Times’ T Brand content studio: The simple formula that works
In just a few years, the number of publishers building out branded content has soared from 15 to more than 600—and counting. But it’s not…
Why we need a new metric for mobile ad viewability
The issues with ad viewability are well-documented. Research regularly pops up which more often than not unearths cases of fraud, bots and misleading reporting, with…
Can news startup Scroll succeed where others failed?
Now in beta, micropayments startup Scroll is the new news kid on the block, hoping to change how people consume news while supporting a free…
Opinion: Why ‘comtent’ is becoming a vital monetisation strategy for publishers
Alicia Navarro, CEO and co-founder of Skimlinks – the content monetisation platform used by more than 55,000 digital publishers – discusses the benefits of ‘comtent’…
Three ways Facebook is letting down marketers
I believe 2017 will go down as the year Facebook “jumped the shark,” defined by Urban Dictionary as the moment “…when something that was once…
