How publishers can make sense of the fragmented first-party ID landscape
While it’s always better to have options, too much choice can drive confusion. In the race to find an alternative to third-party cookies, publishers and…
How can publishers get brands back on the first-party data train?
Earlier this year, publishers and brands were united in their commitment to adopt first-party data solutions. Although 90% of marketers in the UK had no…
Adoption of first-party IDs is nearing third-party cookie volumes for publishers
Adform, the global integrated advertising platform, has released data showing how an overwhelming majority of publishers in key European markets are now passing first-party IDs…
Budgets fall, but optimism rises: The Q4 2020 IPA Bellwether report
Although concerns around the global pandemic continue to impact marketing budgets, the overall squeeze on ad spend is slowing. Not only is the decline less…
The year transparency became more than an industry buzzword
OPINION It’s fair to say that the year 2020 will undoubtedly go down in history. But while the world continues to tackle COVID-19, enforce social…
Q&A: Adform, the integrated advertising platform
Adform is one of the leading integrated advertising technology companies in the world and provides the software used by buyers and sellers to automate digital…
