What was new in adtech this July
July kicked off with the California Consumer Privacy Act (CCPA) officially being enforced. The act relates to the selling, renting, releasing, disclosing, disseminating, making available,…
What was new in adtech, in May
The adtech Pac-Man gobbled up more tech companies last month as Twitter acquired mobile ad company CrossInstall. The mobile-only DSP was founded in 2012, has…
What was new in adtech in February
Third-party data is fizzling out, and now, due to a policy change that Google plans to implement later in the year, user location data from…
What’s new in ad tech this November
Once again we started a new month with native news, but it was a sad tale to hear this time. This is, of course, the…
Q&A: Improve Digital, helping publishers optimize their ad strategy and maximize inventory revenue
Azerion is a tech company in the media and entertainment business. Improve Digital is one of Azerion’s products. It is a leading European programmatic advertising…
Ad tech round-up from November: the stories that got away
Xaxis releases new measurement research, Sublime extends its solutions for mobile advertising, and Oath launches programmatic audio. Here are some of the stories that got…
