Unmasking app spoofing for publishers
OPINION Increasing amounts of publishers are transitioning from print to digital to widen their virtual presence, following restrictions on physical experiences to limit the spread…
Why publishers should invest more resources in Twitter video
Earlier this week, CNN hosted a debate between Florida gubernatorial candidates Republican Ron DeSantis and Democrat Andrew Gillum, and if you watched it on your…
Whitepaper: Why load-on-view doesn’t have to mean a loss of revenue for digital publishers
WNIP Sponsored Post In the early days of digital publishing, publishers and ad networks were free to load up their sites with ads anywhere on…
Print ad revenue rises for UK newspapers, reversing a 7-year trend
The latest Advertising Association/WARC Expenditure Report is just out, and it comes with welcome news. Print display ad revenue for national UK newspapers has gone…
Less is more: How fewer ads can make you more money
In conversations I have with publishers, I see the reconciliation of user experience and ad revenue as one of the toughest digital publishing challenges. Fortunately there…
