Publishers’ Rising Revenue Is Good News For Us All
It was heartening to see the AOP’s latest Digital Publishers Revenue Index recently – in 2017, UK publishers grew digital revenues by 5.6%, with 27%…
Ad density can be just as problematic as bad ads
On Feb. 15, Chrome began blocking disruptive ad formats in compliance with standards set by the Coalition for Better Ads (CBA). While attention has largely focused on…
Opinion: Why do traditional publishers fail at mobile?
Why traditional publishers fail at mobile by chasing the individual when context and creativity are king, by Joy Dean, Partnerships Director, UK & Europe, Widespace…
