Eyeo, the ad blocking specialist, pivots to join the ranks of ad exchanges
The old adage is “If you can’t beat ’em, join ’em”. But when an ad blocking company launches an ad exchange, who is joining who?…
Consumers want control to improve the relevance of online advertising
Consumers who use ad blocking software are also more likely to say advertising is important to their purchasing behavior. Surprised? You might also be surprised…
Ad blocking: No, we haven’t won
About a year ago, Josh Benton of Harvard’s Nieman Journalism Lab asked me how concerned I was about ad blocking on a scale of 1-10. I answered…
The Atlantic’s website will now let some pay to see no ads
The Atlantic would like to figure out a way to make some money off of the 8.5% of unique visitors to the magazine’s website who…
