The deal provides Taboola’s 14,000 advertisers with free access to Getty Images’ premium library of stock video content within the Taboola Ads media buying platform. It builds upon a five-year relationship enabling Taboola’s advertisers to access Getty Images’ video library in their campaigns – the key difference now is that Getty’s video library is fully integrated within Taboola’s platform.
With the new partnership, Taboola advertisers can select premium videos from Getty Images to use in campaigns across a publisher network that reaches more than 500 million daily active users. The partnership includes all of Taboola’s diverse formats, including Motion Ads and High Impact Video products.
This partnership opens up more opportunities for publishers, mostly in terms of monetisation. It means more video advertisers can run campaigns on Taboola’s large publisher network – and the more campaigns they run and invest in video, the more publishers can benefit through monetisation.Adam Singolda, CEO and founder, Taboola
Singolda adds, “The ability to create custom video content for campaigns with a partner like Getty Images means advertisers can ramp quickly and get their campaigns in front of our large audience of publishers and their readers.”
“We are pleased to expand our long-term partnership with Taboola and now enable their advertisers to create campaigns that resonate with Getty Images’ leading video content,” said Nick Unsworth, VP Business Development, Getty Images.
“Video is central to how we communicate and engage digitally, and, with our high-quality visual content, advertisers across a broad set of industries and categories can find the right image or video that will enhance their campaign and speak to their target audience.”