Digital Innovation Digital Publishing
1 min read

Taboola joins Instagram et al. in introducing “Stories” for the open web

Taboola, the world’s leading content discovery platform, has launched the beta of Taboola Stories, a new way for publishers to engage readers on mobile using the familiar “stories” format used by Instagram, Snap and Twitter.

Publishers can embed Taboola Stories within their homepages, and articles in mobile environments, presenting readers with continuously updated recommendations that, once chosen, launch vertical, mobile-friendly stories that cycle automatically.

Taboola’s Stories represents a new opportunity for brand advertisers to reach consumers on publishers’ websites, and opens up new ways for publishers to drive revenue by tapping into the growing popularity of mobile-friendly vertical formats – publishers can recirculate relevant content based on what articles people are reading in a form that combines simplicity, entertainment and usability.

Taboola Stories leverages the same AI and data-driven recommendation engine as Taboola Feed, a personalized stream of article and video content used by more than 9,000 of the world’s top publishers (and with a total readership of 500 million daily active users).

Adam Singolda, CEO at Taboola, says, “Taboola Stories is a big leap forward in the flexibility we’ve given to publishers, and their abilities to interact with readers. Compared to story-driven formats on traditional social media platforms, Taboola Stories offer similar formats, but side-by-side to premium, editorial content that exists in the open web.”