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A niche B2B publisher headquartered in London has moved its content marketing and SEO division to Ireland because of the UK’s full exit from the EU which occurred on 31st December 2020.
Capital Business Media, a full-service business media company that owns and publishes a wide portfolio of brands (including Fund Manager Today, Property Portfolio Investor, EV Powered, Business Matters, and others*) cites the uncertainty around EU Data Protection and GDPR legislation as a primary factor in its decision.
A spokeswoman for the company said that whilst the agreement governing data transfer restrictions – which enables personal data to flow freely from the European Economic Area (EEA) to the UK – is to be extended for another four months until the end of April, there is a lack of clarity beyond this point. She added that at the start of May, “there is the possibility that the company’s ability to send emails to the subscribers of its six magazine and online titles, as well to the panel of its business research division, will be jeopardized.”
As a company, Capital Business Media has one of the largest databases of small and medium-sized businesses in Europe and the company’s senior management is based both in the UK and across the EEA. With the firm working for clients both in the UK as well as within the EEA, the move was considered “essential”.
The group, which also has offices in New York, will now deal with all content marketing and SEO needs through a new Irish company, Inscriptio. It has launched with four employees who have transferred from the company’s London division with the recruitment process commencing for an additional four employees, all of whom will work from their homes both in the UK and Ireland. Inscriptio clients include the UK Government’s Business, Energy & Industrial Strategy, O2 and Vodafone, and hundreds of UK and Europe based small and medium-sized businesses.
Commenting on the decision, group managing director Richard Alvin said: “During 2020, we saw a 200 percent increase in demand within our dedicated content marketing as a result of the rapid digital growth of businesses.
“With so many concerns surrounding Brexit possibly threatening the day to day operation of this division within the UK, we knew in order to sustain this growth and continue offering our services, we needed to launch the division as a separate firm outside of the UK.
“It was a very easy decision considering the planned expansion of the company, and we knew that having a dedicated office based in Ireland would not only ensure our compliance, but also open up opportunities for our continued growth.”
* The company also publishes corporate B2C titles under licence for Aston Martin Lagonda Ltd and the Infiniti Motor Corporation.
