Sovrn, which offers products and services to more than 25,000 independent online publishers, has announced the official release of OneTag, a unified mechanism to simplify the installation, management, and reporting of multiple products and functionality on publisher sites.
Publishers adopting OneTag will immediately get access to three of Sovrn’s core products with a single line of code: VET Reload (Viewable Engagement Time); Header Complete, Sovrn’s full-service header bidding wrapper; and Sovrn Consent Management, (CMP for GDPR compliance). These and other products are now available via OneTag, with more following soon. Publishers need only implement a single line of code on their page in order to use, configure, and manage one or more of these products.
“For any publisher, installing additional code on page is the single most common barrier to testing and integrating new products,” says Owen McGrath, Senior Product Manager at Sovrn. “The technical due diligence, integration, and troubleshooting work always places a heavy burden on publisher engineering teams. OneTag solves this problem, enabling publishers to easily test, tune, and deploy new products quickly and easily.”
More than 180 publishers are now using OneTag, each with at least one of Sovrn’s products enabled. With the general availability of OneTag, all publishers now have an easy way to test and deploy additional products: they simply log into their Sovrn dashboard and activate them. If they don’t like the performance, they can simply pause or disable the products with a click.
Jan van der Crabben, CEO & Founder of Ancient History Encyclopedia was an early OneTag adopter who saw results. “We implemented Sovrn’s OneTag as soon as it became available, and it’s a good way to increase revenue,” he says, adding, “Using the VET Reload technology, it’s possible to have ads reload while in-view and with engaged readers, generating additional impressions and revenue.”
Beyond the ease of integration and testing, OneTag also streamlines the process of keeping software up to date. New features, bug fixes and updates are all pushed directly from the server, relieving the publisher from any ongoing engineering burden.
Publishers interested in learning more about OneTag, or testing new solutions should get in touch with the Sovrn team.
Sovrn gives publishers and content creators products & services to earn revenue; grow their audience; manage their ad operations; and improve their cash flow, all underpinned by a massive data commons for extraordinary analytics & insights. Sovrn is headquartered in Boulder, Colorado, with offices in Denver, New York and London.
Disclosure: WNIP is wholly owned by Sovrn Holdings, Inc.