Sovrn Holdings, Inc, the publisher-focused technology company, has today announced the acquisition of San Diego-based Proper Media. Proper Media combines industry-leading advertising technology with personalized managed services. The result is high-yielding advertising with insightful unified reporting that boosts revenue, and lowers costs. This acquisition extends Sovrn’s products and services, and helps publishers make more money, more profitably.
“Proper Media gives publishers access to enterprise-level technology that increases their revenue while streamlining operations and improving profitability,” said Chris Richmond, Co-Founder and CEO, Proper Media. “In Sovrn we’ve found a partner that shares our view that publishers deserve better, and we now have the investment to drive further innovation in website monetization for publishers.”
“Sovrn and Proper Media share a commitment to help publishers better understand, operate and grow their business,” said Walter Knapp, CEO, Sovrn. “Programmatic Advertising is a complex challenge for publishers, and many don’t have the time, resources or expertise to best navigate these changes on their own. Our aim is to help our customers make and keep more of their hard-earned revenues, giving them insights to make better decisions and investments.”
Babac Vafaey, VP Market Development, Sovrn, adds, “Proper Media are a tremendous fit for Sovrn, and vice versa, and the acquisition will let us do all the heavy programmatic lifting for publishers, allowing them to get on with what they do best – creating great content. Another key asset is Proper Media’s in-depth reporting and real-time revenue analysis which gives publishers the opportunity to see in real-time the impact of their commercial decisions, empowering them to make smarter revenue decisions.”
Disclosure: What’s New in Publishing is wholly owned by Sovrn Holdings, Inc.