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Data released today shows an 80% increase in UK digital magazine consumption with over 13 million magazines read in the last year.
According to Readly digital newsstand*, over the last twelve months, its subscribers spent a total of 22 million hours reading digital magazines, with an average of 22 minutes per session and 7 hours a month.
The top three categories highlighted in the research included women’s interest, celebrity & entertainment and home & garden with titles such as HELLO!, OK! & Heat being the most read.
Ranj Begley, Chief Content Officer at Readly said: “The digitalization of magazines is allowing more people to read curated content whenever they choose. Many people are seeking editorially balanced, trusted content which may explain the increase in digital magazine consumption.”
Top titles
The ten most read digital magazine titles in the UK for 2017/2018 were:
- HELLO!
- OK!
- Heat
- Closer
- Autocar
- Bella
- Woman
- Woman’s Own
- Best
- Now
Whilst women’s top titles were mainly celebrity and gossip-led, men’s most popular titles read were Autocar, T3, Stuff, What Car and Playboy. Readly’s data also shows that 8% of magazines read by British users are foreign titles pointing to an appetite for keeping abreast of news, trends and gossip overseas.
Digital Reading Hotspots
At home, top spots for reading include the bed (87%), the sofa (75%) and living room (71%). Outside the home, the top five places to read digital magazines are on holiday locally (81%), on holiday overseas (60%), on transport (53%), at work during the lunchbreak (35%) and in a café or restaurant (23%).
* Readly Newsstand covers 80 UK publishers, promoting 620 UK magazine brands. The UK is ranked 3rd globally in terms of digital magazine consumption and has the highest number of magazines available at 1009 titles.
