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WWD, The Economist and The Skimm launch education offerings
Looks like every day’s a school day after all – publishers looking to fix a historic over-reliance on ad revenue are looking to education to diversify their revenue portfolio.
Fashion site WWD has launched a course called Fashion Business Essentials. It will provide 15 hours of instruction and project time in five modules covering entrepreneurship, production, branding, marketing and retail and distribution. The course is all online on the Yellowbrick platform.
The Economist recently announced The Economist Executive Education, positioned as giving businesspeople an edge in their careers. The program was created by Economist journalists and developed in collaboration with education technology firm GetSmarter.
And female-focused digital publisher The Skimm is launching SkimmU, a collection of free virtual courses designed to help women take control of their finances. No revenue there yet, but a firm flag in the sand for a future personal finance vertical.
The i gets cash from DMGT to invest in journalist jobs
The i newspaper is to create about 20 journalist jobs this year following newsroom investment from new owners Daily Mail and General Trust. The investment will also bring a re-organisation of the newsroom, merging print and digital teams for the first time.
Former Q magazine editors join newsletter publishing boom
The New Cue (see what they did there?) is a weekly music newsletter started by former Q editor Ted Kessler and staffers Chris Catchpole and Niall Doherty. Sitting on Substack, the newsletter will deliver snappy “Q&A interviews and inspiring recommendations” and we wish them all the luck in the world.
Twitter announces plan to let creators charge for tweets
Twitter appears to be upping its development game, announcing plans to add closed groups and a feature that will let creators charge for content on the network. There are few details in the announcement, but a Patreon model that has subscribers pay for bonus content seems likely.
