Harnessing first-party data: Lessons from Immediate Media and JPI Media
GuestsJade PowerHead of Display, JPI Media.
The key to leveraging first-party data
In our most recent episode of Publishers’ Corner, Matt Rance of Immediate Media and Jade Power of JPI Media break down how they are leveraging their first-party data in preparation for the sunsetting of third-party cookies in 2022, and also provide insights into how publishers can navigate the changing advertising landscape.
What publishers need to know
about TCF 2.0
GuestsStefan HanloserVice President, Data Protection Law & Policy, ProSiebenSat.1 Media.
TCF 2.0: the key points
In our most recent episode of Publisher’s Corner, Townsend Feehan, CEO of IAB Europe, discusses everything publishers need to know about the upcoming update to the IAB’s Transparency and Consent Framework (TCF). If you need a quick primer on how TCF 2.0 enables publishers and their partners to meet European data protection law, the first few minutes of the video will cover that—and you can also read more about what TCF 2.0 is and why you should care here.
How publishers are harnessing subscriptions — Lessons from Dennis
GuestsLeslie CoathupPublisher of Storytime and Director of Luma Works
Steve Hemsley Publisher of Care Home Management magazine & website
3 key learnings
Subscription rates have surged since the beginning of the coronavirus pandemic. In this recap of our most recent Publisher’s Corner, Abi Spooner of UK publisher Dennis led a conversation on strategies for reader subscriptions. Discussion ranged from subscription performance during coronavirus, to focusing on what readers need most, to the necessity of moving quickly. We’ve broken out a few key learnings below.
How Publishers Can Thrive Using eCommerce — Lessons From Hearst
Also included:Bryce WidelitzSenior Director, Business Development, CNN
Amar Shah Director, Consumer Business, Affirm
Emily Ferguson Ecommerce Director, Marie Claire
5 key eCommerce tips for
Revenue diversification, already a priority for publishers in the 2020s, has become all the more pressing as COVID-19 disrupts global markets. With that in mind, What’s New in Publishing recently organized a publisher’s round table comprised of some of the best and brightest in the field of eCommerce.