What’s New in Publishing is proud to present Which Way now? Publisher options for the ending of third-party cookies a special insight report sponsored by Sovrn and written by media specialist, Hazel Broadley.
The report is an update on our February report, not least because of Google’s dramatic decision in June to delay cookie deprecation from early 2022 to late 2023, a turn of events which Google itself admits is because “more time is needed across the ecosystem to get this right.”
As a key part of the report, we have interviewed many of the leading tech vendors offering cookie-less solutions, and enquired into the latest thinking and innovations behind them. The purpose is to provide an all-encompassing report that publishers can use as a guide and reference point.
We also ask industry leaders their opinion on the steps publishers can take now, as well as which emerging solutions, or combination of solutions, might help publishers pave the way forward in this cookieless future.