Digital Publishing
1 min read

Podcasting’s role in growing subscriptions: Insights from the Telegraph

This week we hear from Theodora Louloudis, Podcast Editor for the Telegraph. With a growing podcast portfolio, we spoke about her job in an expanding team, growth in the Telegraph’s podcast offering and how she commissions shows with the paper’s journalists.

She also explains how they use podcasts to enhance their subscription offerings.

In the news roundup we discuss Firefox’s new subscription tool with Scroll, Slate launching a metered paywall, and Esquire trimming its print editions to 6 per year. Peter pitches multiple new theme tunes.

See the full transcript here.