Bonnier LLC, part of Swedish-based Bonnier AB media group, has restructured in its efforts to become a premier outdoor adventure destination in the U.S. Key to the restructuring is its focus on enthusiast communities rather than individual publisher brands. WNIP talked to Bonnier’s CEO David Ritchie to find out more. Florida-based Bonnier LLC is an “outdoor adventure company” that fosters a love for fishing, boating, sailing, motorsports, hunting, and travel. The publisher boasts many of the U.S.’ premier collections of outdoor immersive events and brands, including Salt Water Sportsman, Marlin, Sport Fishing, Boating, Yachting, Cruising World, and Sailing World. The…
