Membership requires a “mindset shift,” suggests the Membership Puzzle Project’s newly published, The Membership Guide. “Instead of just assuming what members want, successful membership organizations have developed ways of listening, fresh thinking about what their members actually want, and strong feedback loops to get it right.” The guide lays how news publishers can do the same. The most important lesson throughout the years to build a membership-focused newsroom is: don’t consider members as an afterthought, but include them in your daily thinking.Maaike Goslinga, Managing Editor, and Gwen Martèl, Conversation Editor, De Correspondent The guide has been produced in partnership with…
