2022/2023 will see larger marketing budgets as companies continue to recover If the Q3 2021 IPA Bellwether report optimistically predicted an impressive bounce back for marketers, the latest report is a tempering of those expectations going forward into 2022. With the Omnicron variant sweeping through the UK late last year and decimating workforces, inflation rising and supply chain problems still affecting commerce, it’s unsurprising that marketers are proceeding with more caution, but there are still green shoots. Ad spend growth is set to continue, albeit at a lesser pace than previously expected, while the report also predicts that 2022/2023 will…
