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January 28, 2023
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      • Media Moments 2022

        The biggest shifts this year, and how publishers can prepare for what is likely to be another challenging twelve months ahead

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      • eCommerce in Publishing 2022: Report Download

        A comprehensive guide to the eCommerce opportunities available for publishers

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      • 50 Ways to Make Media Pay 2021 edition, fully updated

        A comprehensive guide to publisher revenue models

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      • Paywalls for Publishers

        A guide to the latest paywall innovations and strategies

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Digital Publishing Reader Revenue
5 mins read
7 lessons for publishers, from 7 different subscription businesses access_time 1 day ago
Advertising
4 mins read
AA/WARC reports 9th consecutive quarter of growth, signaling resilient recovery access_time 1 day ago
Digital Publishing Reader Revenue
2 mins read
Times may be tough but luxury sector publishing is booming: The Media Roundup access_time 2 days ago
Audience Engagement Digital Publishing
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6 reasons why regional publishers should block international website traffic access_time 2 days ago
Top Stories
Digital InnovationDigital PublishingTop Stories
4 mins read

Generative AI tools can fetch up to 5,700% ROI: Key insights for publishers from INMA

access_time3 days ago
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Generative AI tools can fetch up to 5,700% ROI: Key insights for publishers from INMA

by Faisal Kalim access_time3 days ago

New INMA report takes a deep dive into Generative AI technology and the latest tools being used. The report shows via research and experiments how publishers can use these tools to automate news subscription marketing. “Generative AI is a new technology that has the potential to revolutionize the way we approach marketing, particularly in the realm of news subscriptions,” according to a new INMA report. It finds that an average publisher can expect up to 5,700% return on investment if using generative AI to personalize its marketing. Additionally, on average, such a tool needs to save a marketer as little…

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Audience EngagementDigital PublishingTop Stories
6 mins read

“ChatGPT? We’re going to experiment”: An interview with TMB’s President and CEO, Bonnie Kintzer

access_time4 days ago
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“ChatGPT? We’re going to experiment”: An interview with TMB’s President and CEO, Bonnie Kintzer

by Jez Walters access_time4 days ago

“It’s not a time to be depressed, opportunities abound for publishers – just meet your audiences where they are.” In a wide-ranging interview with TMB’s President and CEO, Bonnie Kintzer, we discussed the media giant’s foray into FAST TV, as well as her thoughts on TikTok, video, and affiliate marketing. And, yes, TMB is experimenting with ChatGPT. Originally founded as Reader’s Digest Association in 1922, TMB (formerly known as Trusted Media Brands) is a North American multi-platform media empire with a global audience of over 200M. Under the stewardship of President and CEO Bonnie Kintzer, its turnaround from a Chapter 11…

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“Buckle up for the ride”: What publishers need to know about AI, from Reuters Institute

“Its speed and capabilities are awe-inspiring and frightening at the same time.” We are on…

5 days ago
7 mins read
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FIPP World Media Congress 2023: Save the date!

One of the world’s leading conferences on magazine media, the 45th FIPP World Media Congress…

1 week ago
1 min read
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Featured Articles

“We’re U.S. first, that’s where the opportunities lie”: An interview with The Week’s Richard Campbell
by Jez Walters 2 weeks ago
5 mins read
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Richard Campbell is Managing Director, News at Future plc where he oversees both The Week and The Week Junior. His portfolio spans both the U.S.…
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Top 5 trends for online video in 2023
by Contributor 2 weeks ago
4 mins read
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eMarketer forecasts double-digit growth for short-form video advertising, and predicts it will be the fastest-growing ad segment in 2023 2022 was a strong year for…
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How AI will alter media: The Media Roundup
by Media Voices 2 weeks ago
2 mins read
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How AI will alter media I spent a fair amount of time today talking and thinking about AI and automation in media and it’s always…
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Recurly releases 2022 subscription benchmark data
by WNIP 2 weeks ago
1 min read
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San Francisco-based subscriptions management platform, Recurly, has released its 2022 data, providing a useful benchmark and data averages for publishers looking to retain subscribers and…
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Retention is top strategic priority for 68% of subscription businesses: Publisher insights from FT Strategies
by Faisal Kalim 2 weeks ago
4 mins read
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New report presents key macro trends and predictions about the subscription economy. It underlines that retention is a top priority and shares the most effective…
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5 trends that will define publishing in 2023
by Peter Houston 2 weeks ago
3 mins read
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Ad market changes, pressures on consumer spending and evolving media habits and preferences It is no great surprise to read that the media industry will…
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Third-party monetization: How publishers can manage the potential of ad tech vendors
by Contributor 2 weeks ago
4 mins read
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A number of larger publishers are switching to PMP deals and selling their ad inventory directly to advertisers, cutting out ad tech intermediaries. This option,…
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Publishers reprioritise revenue over subscriber growth: The Media Roundup
by Media Voices 2 weeks ago
2 mins read
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Publishers reprioritise revenue over subscriber growth This one feels like it’s been a long time coming. Almost every time we spoke about The Athletic and…
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“A counter to the constant ‘firehose’ of the social stream”: Newsletters find their place in publisher strategies
by Peter Houston 2 weeks ago
4 mins read
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Despite being one of the internet’s longest-serving communications tools, email newsletters have rarely been out of the media news over the past 12 months as…
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Nieman Lab’s predictions for 2023: Our top picks
by Twipe 2 weeks ago
5 mins read
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Nieman Lab’s 150+ predictions for 2023 offer valuable inspiration for the year ahead. We picked our Top 30 pieces of inspiration from media leaders centred…
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Vox Media on effective multiplatform podcast extensions: The Media Roundup
by Media Voices 2 weeks ago
2 mins read
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Vox Media on effective multiplatform podcast extensions So you’ve got a podcast or two growing nicely. Now what? Just before Christmas, I spoke to Ray…
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New AI editing tool for science publishers hints at what’s coming …
by WNIP 2 weeks ago
2 mins read
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We don’t cover science publishing – it’s simply too specialized a field – but occasionally we spot an innovation that shows clearly what’s coming downstream…
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Brace for “an explosion of automated or semi-automated media”: Publisher insights from Reuters Institute
by Faisal Kalim 3 weeks ago
5 mins read
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80% of publishers are banking on subscriptions and memberships in 2023 The majority of publishers plan to focus on generating revenues from subscriptions and memberships,…
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Business as usual? The media outlook for 2023
by The Fix 3 weeks ago
7 mins read
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A summary of NiemanLab’s predictions on the future of publishing As the world enters 2023, we took a look at the annual report by NiemanLabto explore the…
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“Flat is the new up”: U.S. advertising investments are forecast to increase 0.7% in 2023
by WNIP 3 weeks ago
2 mins read
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In contrast to GroupM’s bullish assessment for U.S. advertising spend in 2023, The Myers Report’s 30th annual Marketing/Advertising Data and Forecast comes in with a more…
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Podcasts could be the year’s biggest opportunity …. or not: The Media Roundup
by Media Voices 3 weeks ago
1 min read
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2023 could be rough for podcasters Nicholas Quah, Vulture’s podcast critic, has been asking podcasting pros what they think is likely to be coming down…
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Is your subscription the one worth keeping? Publishers work to prove value
by Peter Houston 3 weeks ago
4 mins read
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2022 saw publishers working to convince customers they’re worth the money. From content bundles to exclusive newsletters and podcasts, the subscription market is having to…
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For creative publishers, micropayments are an invitation, not a cautionary tale
by The Audiencers 3 weeks ago
8 mins read
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Micropayments, macro problems After several years of daily labor, I have finally conditioned my friends and family to stop carping about paywalls. When they used…
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Fleet Street’s incursions into the US news sector: The Media Roundup
by Media Voices 3 weeks ago
2 mins read
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Fleet Street’s incursions into the US news sector Sharing a primary language with the US has benefited British news titles for decades upon decades. But…
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What will 2023 bring for the media industry? ChatGPT answers
by WNIP 3 weeks ago
3 mins read
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AI is not an all-encompassing oracle because of its dependence on human inputs in the first place. Where it stands superior is the speed at…
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Publisher Resource Guides

  • Media Moments 2022

    The biggest shifts this year, and how publishers can prepare for what is likely to be another challenging twelve months ahead

    Read more
  • eCommerce in Publishing 2022: Report Download

    A comprehensive guide to the eCommerce opportunities available for publishers

    Read more
  • Media Moments 2021

    The key moments that have changed the media landscape during a transformative year

    Read more
  • 50 Ways to Make Media Pay 2021 edition, fully updated

    A comprehensive guide to publisher revenue models

    Read more
  • Paywalls for Publishers

    A guide to the latest paywall innovations and strategies

    Read more
  • Which way now? Publisher options for the ending of third-party cookies

    The very latest identity solutions and data innovations available to publishers

    Read more
  • 6 Publishing Technologies that Will Make a Difference to Your Business

    Technologies to help you build a broader, audience-focused revenue mix

    Read more
  • How Publishers Can Swap Out The Cookie Jar In 2021

    The identity solutions available to publishers as Google sunsets third-party cookies

    Read more
  • The Publisher’s Guide to Navigating COVID-19

    How publishers are successfully steering a course through the pandemic

    Read more
  • The Publisher’s Guide to eCommerce

    Exploring wider opportunities that eCommerce potentially affords publishers

    Read more
  • The Publisher's Guide to eCommerce: Case Studies

    How specific publishers are successfully leveraging ecommerce opportunities

    Read more
  • Media Moments 2020

    The key moments that have changed the media landscape during a tumultuous year

    Read more

Guest Columns

  • ChatGPT in journalism: Let’s not have an identity crisis

    Publishers are in the driver’s seat. The AI is not in control, you are. With extensive experience over many years, United Robots has pioneered the use of automated articles in newsrooms. Now, with the advent of ChatGPT, the topic of artificial intelligence and journalism has never been more in focus. Cecilia Campbell, CMO, United Robots explains …

  • World Media Awards: Focus on new talent and sustainable campaigns for 2023

    An annual event hosted by The World Media Group (an alliance of global media organizations including Reuters, The New York Times, Forbes, Fortune, and others), The World Media Awards showcase the best in international content-driven and cross-border advertising. The winning entries are amplified in a worldwide advertising campaign valued at more than €750k running across the …

  • Communicating complex data with infographics

    The use of scientific visuals in mainstream media is not new – however, with the advent of the Covid-19 pandemic, the requirement to use scientific imagery has greatly increased. Here Fabricio Pamplona, founder of online infographic maker Mind The Graph, explains how publishers can best communicate complex health and scientific topics. According to Nature, around …

view all guest columns

New Publishing Tech: Q&A

  • New AI editing tool for science publishers hints at what’s coming …

    We don’t cover science publishing – it’s simply too specialized a field – but occasionally we spot an innovation that shows clearly what’s coming downstream …

  • How technology can help publishers eliminate the threat of news deserts

    Since 2005, the U.S. has lost more than one-fourth of its newspapers and is on track to lose a third by 2025. News deserts pose …

view all New Publishing Tech: Q&A

Interesting & Timeless

  • World Media Awards: Focus on new talent and sustainable campaigns for 2023

    An annual event hosted by The World Media Group (an alliance of global media organizations including Reuters, The New York Times, Forbes, Fortune, and others), The …

  • 2023: Welcome to the Year of Uncertainty

    2023 promises to be a year of rapid change, disruption, and opportunity. Pepe Cerezo, one of Spain’s and Latin America’s leading publishing consultants, explains how …

view all New Interesting & Timeless

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