What’s New in Publishing | Digital Publishing News

Just yesterday we reported the findings of Gartner’s Annual CMO Spend Survey Research 2020 where 73% of CMOs dismissed economic pessimism, expressing confidence that COVID-19’s negative impacts will be short-lived. Despite a dramatic deceleration caused by the coronavirus pandemic driving down ad spend globally, there are now significant signs of recovery. V-shaped economic curve The majority of CMOs believe the post-COVID-19 economic curve will be V-shaped, with a staggering 95% consensus on a positive outcome, either expecting a return to business-as-usual in the next 18 to 24 months, or a significant positive impact going forward. eMarketer’s Global Digital Ad Spending…

What’s New in Publishing is proud to present The Publisher’s Guide to eCommerce: Case Studies; a special Deep Dive report sponsored by Sovrn and written by regular WNIP contributor and University of Oregon Professor, Damian Radcliffe. As eCommerce grows in importance as a revenue stream for publishers, a number of organizations have risen to the top as leaders. In this report, Damian Radcliffe explores the eCommerce successes and failures at a selection of publishers. From BuzzFeed to Marie Claire, POPSUGAR and more, he draws out the lessons that can be learned for those intending to launch or improve their eCommerce offering. This case-study driven Deep…

COVID-19 has driven ad spend down globally, and the economic impact of the coronavirus has…

6 days ago

3 mins read

Climate change is a growing concern for readers across the world. Almost seven in ten…

1 week ago

4 mins read

The ad revenue show must go on

If I had to use one word to describe the situation with publishers and ad revenue as of late, it would be “tumultuous”. The ad…

9 types of web analytics tools — and how to know which ones you really need

You want to know if your website is contributing to your business the best that it can. And if it’s not, you need to know…

“Preparing itself for a radically different future”: How publishers are emerging from the Covid-19 crisis

“The impact of Covid-19 on publishing has brought with it an existential crisis for many. It has also brought innovation and resilience.” FIPP’s first Covid-19…

How puzzles play an essential role in reader engagement

Over the past few months, we have seen puzzles and games grow in importance for many publishers. On our platform, Ouest-France’s L’Edition du Soir has seen a significant…

The must-read publishing stories you may have missed this week

Supercharging engagement with subscription boxes, why trust is essential for eCommerce strategies, and more Subscription boxes show resilience As shops have shut and people have…

Q&A: Smart AdServer, helping publishers “own a corner of the room”

Headquartered in Paris, Smart AdServer was created within a premium publisher looking to develop its own ad server to have full control of its business.…

Digital News Report 2020: 5 charts you may have missed

The annual Digital News Report is a must-read for publishers and media watchers. Featuring conclusions from a survey of 80,000 people in 40 markets, the…

Lessons from award-winning podcasts: Insights from The Week Unwrapped

The winner of the News & Current Affairs category in the 2020 Publisher Podcast Awards was The Week Unwrapped from Dennis Publishing’s The Week. We asked Arion McNicoll, editor…

How The Economist built a successful global reader acquisition channel by bringing its content to life

What started out as a brief tactical test with global brand experience agency Sense in the UK has now delivered over 150,000 subscriptions across eight…

Don’t sit this one out, warns advertising icon

As tempting as it may be to “sit this one out,” it’s important that brands remain visible and vocal during these challenging times. “Going dark…

Why trust, consistency and transparency are essential for publishers’ eCommerce strategies

The scope and range of possibilities for eCommerce will grow rapidly in the next decade, driven by a range of technological developments, as well as…

Good news for subscription strategies, and other insights from Reuters Digital News Report 2020

Hot off the presses is the latest Digital News Report from Reuters, with insights from across the globe for publishers. Based on a survey of 80,000 digital…

Condé Nast Traveler’s Corina Quinn shares the brand’s pandemic content strategy

Italian infatuation Corina Quinn flew to Italy to follow a nomadic beekeeper as he transported hives to capture flowers while they bloomed across Trentino, Venice…

How a 72-year-old magazine beat the pandemic, re-hired staffers, and bounced back to business

It was late March of this year when San Diego magazine shuttered its operations and laid off most of its staff due to recently-imposed lockdown…

This ad spend drop won’t be as bad as the last meltdown. Here’s why.

It could be worse… That’s what industry analysts are saying about out the expected decline in ad revenue due to the pandemic. “GroupM, a unit…

1-year transformation programme for local news publishers, by WAN-IFRA and Google News Initiative

WAN-IFRA’s programme to support local journalism in Europe set to grow WAN-IFRA, the World Association of News Publishers, is launching round two of Table Stakes Europe in…

Q&A: Predicio, location intelligence for app publishers

Predicio is a location-based behavior intelligence company, based in Paris, that partners with hundreds of app publishers worldwide, to help them monetize their anonymized data.…

Google launches a new social network, because “technology struggles with understanding what we want to spend our time on”

Orkut. Google+. Buzz. Friend Connect. Shoelace. Google’s attempts at building a viable social network are legend. Time after time the Mountain View monolith has taken…

Post-Covid: Investing locally, the best response to supporting publishing globally

OPINION Not surprisingly, the huge drop in global economic activity during the Covid-19 pandemic is poised to make way for an unprecedented crisis. Businesses across all…

How the pandemic has impacted newspaper and magazine retail

This week we talk to Jim Bilton of Wessenden Marketing, who does research around media supply chains. He tells us about how the pandemic has…

Newspaper readership is on the rise, and more consumers are paying for online news
OPINION The pandemic has thrown publishing a lifeline – let’s not squander it. For those in the publishing industry who are keen to seek out a silver lining to the horrors of the past few months, I suspect we may have found it. Reports over the past week or two show newspaper readership is on …
Why Passion Communities are flourishing during lockdown (and what this means for social networks)
OPINION The COVID pandemic and its ensuing lockdown measures have presented us with great opportunities to discover – or rediscover – our passions online. With months spent in lockdown, there has been a need for individuals to move from physical spaces to virtual ones in performing, practising or discussing their hobbies. From watching your favourite …
The future of reading (is still reading)
OPINION 9 hours 40 minutes. That’s the amount of time we spend consuming media every day, according to eMarketer. That figure gives an indication of just how media-centric our world has become. And how competitive the battle is for the consumer’s time and attention between different media. As Reed Hastings, CEO of Netflix, once observed: “Our …

“Robust growth to resume in 2021”: Global digital ad spending to bounce back, reports eMarketer