(Part Three, ideas 30-40: Events and eCommerce) This is the third in our series outlining different ways publishers are looking to raise revenue. Part One, (ideas 1-12) looked at Paywalls and Subscriptions, while Part Two (ideas 13-29) explored Advertising and Ad-Free opportunities. In this third segment we examine opportunities around events and eCommerce. A fourth section, which will be published next month, will look at content. Events There’s a lot of excitement among publishers large, and small, about the potential afforded by events. Billy Penn, an online offering based in Philadelphia, for example, has previously reported that events constituted 80%…
